"We just haven’t come anywhere close, actually, to going to another level. There will be something we do in terms of a direction of content — more controversy, better storylines, etc. — but at the same time, we’re not gonna go back to the quote Attitude Era, and we’re not gonna do blood and guts and things of that nature, such as being done on perhaps a new competitor.”
Vince McMahon was referencing AEW with the second part of that remark. However, as Tony Khan previously stated AEW’s TNT television show won’t feature the blood and danger that their pay-per-view events have since those are special situations.
As Vince sees it, WWE has “graduated” from that “gory crap” anyway.
“We’re not gonna go back to that gory crap that we graduated from.”
Later on, McMahon commented on AEW again by saying: “I can’t imagine TNT will put up with that.”