Originally Posted by
Scoots
A slightly different slant on the pharma advertising ... drug companies are regularly criticized for the costs of the medication. I large amount of that money is going to pay for advertising. A doctor told me their rep said about 50% of the cost of the "first run" drugs is paying for the advertising to the public and the doctors. They like to say that it's about the R&D, and sure the R&D and the testing is VERY expensive, but it's not that.
It's like the lie the record companies and the movie/TV studios tell about the costs of things. Oh, your record hasn't broken even yet despite selling 1 million copies. Movie's often spend more on advertising than the movie costs, sometimes several times more. It's BS "creative accounting".
Inform doctors of new drugs available ... inform, don't wine, dine, and bribe them. Then it is your doctor's responsibility to prescribe them to you. They are literally putting their name on it and we are acting like the patients are the experts.
Does ANYBODY believe that drugs being advertised LOWERS the cost of health care?