View Full Version : NBA Expected To Approve Ads On Jerseys

04-13-2016, 06:43 AM
The NBA are expected to vote to allow ads on jerseys for the 17-18 season with the measure expected to pass.

Several teams have begun testing the market to sell the potentially lucrative ads, which would be placed in a 2.5-by-2.5-inch patch on the left shoulder.

During a meeting at the All-Star Game, a proposal was presented to owners.

The initial proposal to owners was for teams to keep 50 percent of the sponsorship money from the jersey ads and for 50 percent to be added to the revenue-sharing pool for all teams.

"It's manifest destiny," Adam Silver told ESPN's Rachel Nichols in an interview last month. "So let's begin by saying this isn't going affect the competition. What we're talking about is a patch on the jersey. And one of the reasons we want to do it is that it creates an additional investment in those companies in the league ... the amplification we get from those sponsors, those marketing partners of the league, who want to attach to our teams and our players.

Source: Real GM (http://basketball.******.com/wiretap/241537/NBA-Expected-To-Approve-Ads-On-Jerseys)