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View Full Version : Report: Hornets franchise to undergo "rebranding"(new name, colors, etc)



Fresno
06-20-2012, 01:40 AM
A sources with knowledge of the teamís thinking said the franchiseís rebranding is already under way, but that a name change has not been formally requested to the NBA. A new team name could be in place by the 2013-14 season.

When Benson signed an agreement to purchase the Hornets for $338 million on April 13, he immediately said he wanted the teamís name to be more identifiable with New Orleans.

http://www.nola.com/hornets/index.ssf/2012/06/new_orleans_hornets_shed_hugh.html

eibbor
06-20-2012, 01:48 AM
Breaking News

NYKnicksAllDay
06-20-2012, 02:17 AM
I'm excited to see how they rebrand the franchise. I think New Orleans Soul sounds good personally.

Blazers#1Fan
06-20-2012, 02:31 AM
I'm excited to see how they rebrand the franchise. I think New Orleans Soul sounds good personally.

thats pretty sick the soul would be tight and just keep the saints logo with a bball in the middle

loublue22
06-20-2012, 02:37 AM
I'm excited to see how they rebrand the franchise. I think New Orleans Soul sounds good personally.

Sounds like a WNBA name

LTBaByyy
06-20-2012, 02:39 AM
So the Bobcats, Hornets, & Nets will be the only teams with new uniforms and colors?

I hope their are more! I want the Mavs to go back to green blue and white

asandhu23
06-20-2012, 02:47 AM
Rest In Peace, Hornets.

NYKnicksAllDay
06-20-2012, 02:49 AM
Sounds like a WNBA name

I think it fits pretty well with New Orleans. :shrug:

GOON MUSIC
06-20-2012, 02:51 AM
I'm excited to see how they rebrand the franchise. I think New Orleans Soul sounds good personally.

Sounds like a WNBA name
^^^^^
I honestly wouldn't be surprised if the wnba already have a team named the soul, not interested enough to look up or care though

Showtime Steve
06-20-2012, 02:52 AM
They should ge the "jazz" name back. Do they even listen to jazz in utah??

Fresno
06-20-2012, 03:02 AM
^^^^^
I honestly wouldn't be surprised if the wnba already have a team named the soul, not interested enough to look up or care though

Yeah, it was the Miami Sol.

http://en.wikipedia.org/wiki/Miami_Sol

Only lasted 3 seasons tho.

Whomewhome
06-20-2012, 03:03 AM
Benson owns the rights to the Pelicans! Don't know why. but he does.

I bet this is where it goes. The New Orleans Pelicans! All pink uniforms! WOW

Fresno
06-20-2012, 03:05 AM
So the Bobcats, Hornets, & Nets will be the only teams with new uniforms and colors?

I hope their are more! I want the Mavs to go back to green blue and white

The Hornets(or whatever they'll be called) won't make any changes until 2013-2014.

I'm pretty sure if we see any new uniforms for next season they'll be revealed after the NBA Draft for the rookie photoshoots.

Tulanehockey
06-20-2012, 03:06 AM
Hurricanes is still available. Although I would like Voodoo or Angels or Spirit; as the last two are actually being considered. http://www.hornets247.com/blog/2012/05/03/angels-and-spirit-are-the-two-leading-names-for-a-hornets-rebrand/

Black road unis and gold home unis, keep with the Saints theme and colors.

Whomewhome
06-20-2012, 03:07 AM
Rights to the New Orleans Pelicans name are currently owned by Tom Benson, owner of the NFL's New Orleans Saints and the NBA's New Orleans Hornets.

Angels, Spirits and Pelicans are the three talked about in the early hours

SACNYY
06-20-2012, 03:18 AM
Does this mean that Charlotte can get the Hornets name back?

Whomewhome
06-20-2012, 03:28 AM
Does this mean that Charlotte can get the Hornets name back?
It depends, he will can hold on to the rights or sell them.
Utah refuses to sell the Jazz name. they get asked almost on a yearly basis...and still no budging. no matter how much is offered

Blazers#1Fan
06-20-2012, 03:33 AM
Sounds like a WNBA name

i think it go better with the city or the New Oreleans Voo Doo but i think a afl team is named that

NYMetropolitans
06-20-2012, 03:35 AM
I don't get why they wouldn't want to do it for this season as they will bring in a new player for the new era in Davis and could do all the rebranding around that...I'm all for the New Orleans Blues...colors being Blue and Gold.

Really hope they do a good job at this because I think A. The whole Thunder brand is terrible and B. The whole Brooklyn brand is terrible and C. All of the "newer" jerseys that have been introduced in the recent years have been terrible...can we please get some creativity back into logos/jerseys?!?

Whomewhome
06-20-2012, 07:47 AM
I don't get why they wouldn't want to do it for this season as they will bring in a new player for the new era in Davis and could do all the rebranding around that...I'm all for the New Orleans Blues...colors being Blue and Gold.

Really hope they do a good job at this because I think A. The whole Thunder brand is terrible and B. The whole Brooklyn brand is terrible and C. All of the "newer" jerseys that have been introduced in the recent years have been terrible...can we please get some creativity back into logos/jerseys?!?
I try as a consultant not be subjective. You can dislike a brand or love a brand but that is very subjective and differs from person to person. From an objective point of view....


The Brooklyn brand, since it's launch has accounted for 27% of all sales on NBAstore.com

They are not even in the playoffs that means that 1/4 of the sales taking place are owed to this new brand. (our of 30 teams) Yes Brooklyn alone is a big reason, but the branding has played a huge role. It was simple and very professional I can list 10 purely branding points as to why it's powerful design.

On a personal level at first I hated it....but have to admit I have grown to like it

IndyRealist
06-20-2012, 09:11 AM
Benson owns the rights to the Pelicans! Don't know why. but he does.

I bet this is where it goes. The New Orleans Pelicans! All pink uniforms! WOW

Pelicans aren't pink. Flamingos are.

tbone2171
06-20-2012, 09:29 AM
Benson owns the rights to the Pelicans! Don't know why. but he does.

I bet this is where it goes. The New Orleans Pelicans! All pink uniforms! WOW

You know a pelican is white right?

Whomewhome
06-20-2012, 09:29 AM
Pelicans aren't pink. Flamingos are.
lol oops. my knowledge of birds is really bad.

Whomewhome
06-20-2012, 09:30 AM
You know a pelican is white right?
Now I know yes. lol... how embarrassing. I am an educated fool

mgsports
06-20-2012, 09:36 AM
Emerils?
Seafooders?
Oceaners?

bigsams50
06-20-2012, 10:25 AM
God please dont let it be Pelicans. Soul would be sweet

NYMetropolitans
06-20-2012, 12:33 PM
If NO got Jazz back and Charlotte got Hornets back there would be so much confusion as far as franchise history.

todu82
06-20-2012, 12:39 PM
New Orleans Spirit sounds the best to me.

Vinny642
06-20-2012, 01:46 PM
I love and will miss my HORNETS, but hopefully we don't rebrand to a crappy name.

Vinny642
06-20-2012, 01:48 PM
And namewise I want the New Orleans Knights, or Soul would be ok, im not feeling the "Pelicans", that is such a non intense name.

thephoenixson28
06-20-2012, 02:09 PM
Wonder what the Hornets colors be, maybe Gold and black just like the saints.

gatkins11
06-20-2012, 02:12 PM
I really want Charlotte to get the Hornets name back.

Vinny642
06-20-2012, 02:16 PM
This is HOT



http://i30.photobucket.com/albums/c324/bigdub81/NBAConcept-KnightsRBG.png

Simply AMAZING!!!

New Orleans Knights!

blastmasta26
06-20-2012, 02:28 PM
This is HOT
Looks nice, but it should a color other than red. I feel like too many teams have red in their color schemes.

homestarunner93
06-20-2012, 02:40 PM
Hornets back to Charlotte plzzzzz

JeffG20
06-20-2012, 02:43 PM
even though its an AFL name, i fully expect the Voodoo to be in the mix. after it was him that came up with it originally.

his wife already said Black, Gold, and red are colors they like so that may be what they go with

JeffG20
06-20-2012, 02:49 PM
I don't get why they wouldn't want to do it for this season as they will bring in a new player for the new era in Davis and could do all the rebranding around that...I'm all for the New Orleans Blues...colors being Blue and Gold.

Really hope they do a good job at this because I think A. The whole Thunder brand is terrible and B. The whole Brooklyn brand is terrible and C. All of the "newer" jerseys that have been introduced in the recent years have been terrible...can we please get some creativity back into logos/jerseys?!?

its almost impossible to rebrand without at least 1 year to do it. you have to change merchandise, advertisments, etc. there is just alot to do.

if Benson could do it right off the bat i'm sure he would.

JeffG20
06-20-2012, 02:51 PM
If NO got Jazz back and Charlotte got Hornets back there would be so much confusion as far as franchise history.

thats why it wont happen. but i wouldnt entirely rule out Charlotte getting its name back

DJYankee
06-20-2012, 03:05 PM
Should of left them in Charlotte.

DJYankee
06-20-2012, 03:06 PM
This is HOT

LOL sounds like my HS team back in the day.

JOhnnyTHaJet
06-20-2012, 03:10 PM
Just be the Knights, that's all I ask, it sounds the best, and its not WNBA like.

Lo Porto
06-20-2012, 03:14 PM
It depends, he will can hold on to the rights or sell them.
Utah refuses to sell the Jazz name. they get asked almost on a yearly basis...and still no budging. no matter how much is offered

How about NO give Utah the #1 pick in this year's draft and millions of dollars and we'll give up the name?

D-Will4Prez
06-20-2012, 03:28 PM
Ooh I like that idea Lo, we get the 1st pick, they get the name, and we become the Utah 69ers! (1869 transcontinental railroad connection)

JDM
06-20-2012, 03:50 PM
As long as the Hornets name goes back to Charlotte I'll be happy. New Orleans Soul sounds good, IMO.

JeffG20
06-20-2012, 04:51 PM
How about NO give Utah the #1 pick in this year's draft and millions of dollars and we'll give up the name?
How about no

JEDean89
06-20-2012, 06:10 PM
would be great if NO got a cool name, and charlotte got the hornets back. charlotte hornets were one of the most popular teams of the day.

skeemz617
06-20-2012, 08:19 PM
Give NO back the Jazz and Charlotte back the Hornets..

OT Thriller
06-20-2012, 10:22 PM
The Hornets never belonged in New Orleans. I countdown the days till New Orleans gets their own name and Charlotte gets the Hornets back. Best believe my fandom would then return to Charlotte.

YOLO
06-20-2012, 10:27 PM
new orleans hurricanes would be a good fit

AsfanSince99
06-20-2012, 10:45 PM
I'm excited to see how they rebrand the franchise. I think New Orleans Soul sounds good personally.

They should have never allowed the Jazz name to leave New Orleans.

Blazers#1Fan
06-20-2012, 10:46 PM
new orleans hurricanes would be a good fit

too soon

StephenP
06-20-2012, 10:54 PM
VooDoo is the Arena Football team, so I don't see them using it.

I think maybe the Cajuns or the Gamblers.

topdog
06-20-2012, 11:03 PM
I'm excited to see how they rebrand the franchise. I think New Orleans Soul sounds good personally.


Sounds like a WNBA name

Sounds like an ugly toy car http://images.search.yahoo.com/images/view;_ylt=A0PDoQ1BjuJPZDIApumJzbkF;_ylu=X3oDMTBlMT Q4cGxyBHNlYwNzcgRzbGsDaW1n?back=http%3A%2F%2Fimage s.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dkia%2Bs oul%26fr%3Dyfp-t-701-1%26fr2%3Dpiv-web%26tab%3Dorganic%26ri%3D16&w=800&h=536&imgurl=www.autoinsane.com%2Fphotos%2Freviews09%2FK ia_Soul%2F2010_Kia_Soul_08.jpg&rurl=http%3A%2F%2Fwww.autoinsane.com%2F2009%2F04%2 F22%2Freviews%2Froad-tests%2F2010-kia-soul%2F&size=251+KB&name=Road+Test%3A+2010+Kia+Soul+%7C+autoinsane&p=kia+soul&oid=64aff20b245308f196c718ae3a62f14d&fr2=piv-web&fr=yfp-t-701-1&tt=Road%2BTest%253A%2B2010%2BKia%2BSoul%2B%257C%2B autoinsane&b=0&ni=96&no=16&ts=&tab=organic&sigr=126uk8s74&sigb=134g6i6lm&sigi=1212jjk7t&.crumb=jUkgdMEnFsB

Maybe Kia can sponsor them and get Blake Griffin down in the Big Easy :rolleyes: Or, maybe they'll change it to "Kia Presents: The NBA"

Federal Reserve
06-20-2012, 11:14 PM
A good name for them would be the "New Orleans Vipers."

JeffG20
06-20-2012, 11:14 PM
too soon

no its really not. alot of people from new orleans actually like the name.

JeffG20
06-20-2012, 11:16 PM
VooDoo is the Arena Football team, so I don't see them using it.

I think maybe the Cajuns or the Gamblers.

AFL might fold if their labor issues continue. and besides they can still use the name just have to use different colors, logos, etc.

HesterJordan23
06-20-2012, 11:17 PM
new orleans knights

Purple and black jerseys and gold lining on both..

http://www.freewebs.com/rockhamptonknights/KnightsLogo.jpg

JeffG20
06-20-2012, 11:18 PM
new orleans knights

Purple and black jerseys and gold lining on both..

http://www.freewebs.com/rockhamptonknights/KnightsLogo.jpg

too close to the kings

HesterJordan23
06-20-2012, 11:21 PM
too close to the kings

yuh i know what you mean but the letters is what i liked the pic isnt what i made it was on google

HesterJordan23
06-20-2012, 11:23 PM
i think if they could do a purple with gold and white with gold and black i think thats there colors..

AsfanSince99
06-20-2012, 11:46 PM
A good name for them would be the "New Orleans Vipers."

Me like this!

the voodoo sound too much like a minor league or NBDL team.

JeffG20
06-21-2012, 12:00 AM
yuh i know what you mean but the letters is what i liked the pic isnt what i made it was on google

i like the logo itself. if it had red, black, gold like the Bensons want then we might have something here

fadedmario
06-21-2012, 12:57 AM
Give them the "Jazz" back. Utah having the name "Jazz" is dumb as hell.

fadedmario
06-21-2012, 12:59 AM
New Orleans Hurricanes

Sssmush
06-21-2012, 01:28 AM
they should be called the Charlotte Webs

Sssmush
06-21-2012, 01:28 AM
or, uh, "weebs", actually, or, why not go the full distance and call them the Charlotte "dweebs".

Oh wait, we're talking about New Orleans right? errrr, my bad.

How about the New Orleans Swamp Rats?

Sssmush
06-21-2012, 01:30 AM
New Orleans Trombones?

Wolfman01
06-21-2012, 01:52 AM
Hornets is already a great name for a team. Let's hope the color are better then the Hornets for their new color.

ChitownBears22
06-21-2012, 02:00 AM
Green and Gold Colors and call themselves the Sonics........Just to iritate Seattle a little bit more.

NBA_Starter
06-21-2012, 02:16 AM
Rest In Peace, Hornets.

They will rest back in Charlotte and we can get rid of the ridiculous Bobcats name.

blams
06-21-2012, 02:19 AM
Spirits wouldn't be too bad. Kind of a WNBA name, but with a decent Uni and a corps of Air Gordon and Anthony Davis, can catch on.

ChitownBears22
06-21-2012, 02:27 AM
Voodoo would be a pretty awesome name that fits the lore of the area. Im sure some public group would take offense much like the Washington Bullets.

Underdogz∞
06-21-2012, 02:47 AM
New Orleans Gators
New Orleans Southerners
New Orleans Threat
New Orleans Mardi Gras

Sssmush
06-21-2012, 04:43 AM
too bad the name "The Clippers" is taken, that would just be awesome

kikeyanez
06-21-2012, 05:12 AM
new orleans gators

Mckphins
06-21-2012, 05:40 AM
Being a hornets fan it would be typical for them to change the name. Just as new Orleans looks set to build a good team, I'd lose out on supporting that, and end up with a **** house Charlotte side if they got the hornets name back.

Tulanehockey
06-21-2012, 08:15 AM
It's most likely going to be black and gold and white as the color scheme. The sports teams are now both owned by Benson, why wouldn't he tie them together? Black and Gold all the way. White road jerseys.

Brass, Angels, anything Mardi Gras related.