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View Full Version : "White Hot" Playoff Campaign Returns for 2012



gotoHcarolina52
04-20-2012, 03:24 PM
MIAMI, April 19 – The Miami HEAT announced April 19 the formal unveiling of its 2012 NBA Playoffs promotional campaign: White Hot: The 2012 HEAT Playoffs presented by Miccosukee Resort & Gaming. White Hot: The 2012 HEAT Playoffs re-establishes the color white as the focal point for all playoff-related activities. The color white will serve as a community-wide rallying point; something everyone in South Florida can get behind and participate in. White will not only be the color fans wear to the game, it will become a recognizable symbol of support for the HEAT in all daily activities, particularly HEAT Playoff game dates.

“White Hot has evolved into our signature playoff campaign color”, said Eric Woolworth, President of The HEAT Group’s Business Operations. “HEAT Fans began the trend of uniting behind their team via the use of color in the 2004 Playoffs and now, White Hot has become the standard bearer for all other color-themed playoff campaigns. HEAT Fans set the bar high and continue to rise to the occasion with their support for the White Hot HEAT Playoffs.”

In 2004, Black was introduced in the “Back in Black” Playoffs. The next season, HEAT fans proved they were “red-dy” for its 2005 Playoff campaign, “The Red Zone.” During the HEAT’s championship and championship-defense seasons (2005-06; 2006-07), South Florida felt “the heat of a flame burning at its highest intensity” in the “White Hot” Playoffs. And “Black was Back” in both 2008-09 and 2009-10 Playoff runs.

The presenting sponsor of White Hot: The 2012 HEAT Playoffs is Miccosukee Resort & Gaming. As the presenting sponsor, Miccosukee will be entitled to have its name and logo incorporated into the HEAT Playoff theme. The Miccosukee name and logo will also be present on various forms of signage, both inside and outside of the AmericanAirlines Arena, on print and outdoor advertisements promoting the Playoffs, and on in-arena giveaway items.

The AmericanAirlines Arena and the surrounding area will undergo a White Hot transformation. White Hot Playoff partner, Kumho Tires will help the HEAT “Drive to the Championship” through an integrated promotion which will feature highly visible elements on the front exterior of the Arena. Sixteen palm trees will be wrapped in white fabric. Additionally, each tree will have a tire graphic and number affixed to it representing a countdown of the games needed to win the 2012 NBA Championship.

Other White Hot graphical elements will be installed on Monday, April 23 starting at noon and will include the following:



Miami Hoops Gear Store White Hot Changeover
P2 Parking Garage Gate Arms
P1 and P2 Parking Booths
8th Street Banner
AmericanAirlines Arena Elevator Landings and Escalator Signage
Miami HEAT Player Banners (N.E. 8th Street and HEAT Street)


The installation of White Hot seat covers for all 19,600 seats inside AmericanAirlines Arena will take place next Thursday, April 26 beginning at noon.

Expanded Playoff coverage can also be found online at HEAT.com and its playoff companion site WhiteHotHEAT.com (which will launch on April 28).
http://www.nba.com/heat/news/2012_whitehot_announcement_2012_04_19.html

justinnum1
04-20-2012, 03:26 PM
The playoffs were epic there last year. I wont be going this season but game 5 of the semis was something special.

h2r09
04-20-2012, 03:36 PM
i went to every playoff game except the first game against philly last year because i had work that day, but why did we have the new black uniforms a lot this year and then not go back to back in black again?

maybe they just like the white covers, but i would have liked back in black.

justinnum1
04-20-2012, 03:38 PM
i went to every playoff game except the first game against philly last year because i had work that day, but why did we have the new black uniforms a lot this year and then not go back to back in black again?

maybe they just like the white covers, but i would have liked back in black.

My guess is they have a ton of left over white hot material promotional stuff lol

Im hoping the whole forum rocks some white hot sigs

gotoHcarolina52
04-20-2012, 03:46 PM
i went to every playoff game except the first game against philly last year because i had work that day, but why did we have the new black uniforms a lot this year and then not go back to back in black again?

maybe they just like the white covers, but i would have liked back in black.

I'm not sure why, but Eric Woolworth did refer to White Hot as "our signature playoff campaign color" and added that is has become "the standard bearer for all other color-themed playoff campaigns." From Woolworth's comments, it appears that they've set White Hot as the default playoff theme. Perhaps they will revive "The Red Zone" or "Back in Black" in the future, but I'd expect White Hot to be the theme of choice not only this season but in future ones as well.

gotoHcarolina52
04-20-2012, 03:55 PM
Also, no more all-black or Floridians jerseys at home this season:

@MiamiHEAT (https://twitter.com/#!/MiamiHEAT/status/193046110376427520)

We will be wearing our White Home jerseys for all remaining home games this season, including the playoffs.

heattiltheend94
04-20-2012, 05:13 PM
my guess is that they will continue wearing white until the HEAT win a championship. then i believe they will change it

naps
04-20-2012, 08:45 PM
Guys, not sure if it's the right place but can someone create a thread for playoff sig ideas? I mean can we select one out of all the suggestions and then we all PSD Heat fans have the same sig throughout the playoffs? May be it'll make us more of a group that is united #HeatSwag.

MiamiBoy77
04-21-2012, 12:35 AM
Guys, not sure if it's the right place but can someone create a thread for playoff sig ideas? I mean can we select one out of all the suggestions and then we all PSD Heat fans have the same sig throughout the playoffs? May be it'll make us more of a group that is united #HeatSwag.

I love that idea

Wade>You
04-21-2012, 12:46 AM
Has anyone seen these new jerseys? Too bad the Heat won't be wearing them.

http://www.miamihoopsgear.com/Assets/images/HomePage/WHTJRSY_WEB.jpg

justinnum1
04-21-2012, 12:48 AM
those are sick

kntresistheheat
04-21-2012, 01:11 AM
Has anyone seen these new jerseys? Too bad the Heat won't be wearing them.

http://www.miamihoopsgear.com/Assets/images/HomePage/WHTJRSY_WEB.jpg

I want one! :(

Let's get our sig's ready! Who is going to be nice enough to make one for us?

justinnum1
04-21-2012, 01:19 AM
I want one! :(

Let's get our sig's ready! Who is going to be nice enough to make one for us?

I sent heater a message, he said he has been crazy busy but i think he would do it if we told him what we wanted, maybe come up with a few ideas and vote on it or something:shrug:

Heater4life
04-21-2012, 03:03 AM
Nerver fear.......heater is....... :laugh2: !

Alright biotches, im going to try to fix something up for you guys early next week. I havent used editing software for a while so please have some patience.

What I would like and I hope most of you agree, is to have ONE sig for ALL of us to rock during the entire playoffs. The reasons being

A) Making several sigs takes time. And i would like to have the sig up and ready by the playoffs.

B) Everyone rocking the same sig and avatar looked AWESOME last year. You couldnt distinguish one poster from the other

C) It annoyed the living crap out of Bulls fans :D

I know you guys want to read "God these Heat fans are so annoying, wtf is up with that White Hot ****!"

So yea fellas, Ill keep you posted.

Rain 816
04-21-2012, 03:39 AM
Loving the sig idea.....cant wait

naps
04-21-2012, 04:52 AM
C) It annoyed the living crap out of Bulls fans :D




:laugh2::laugh2::laugh2::laugh2:


Can't wait man. Come up with a couple so we can all vote and select one. And if some other posters are good at making sigs please help Heater4life making the sigs. That way we will have more options to choose from.

WadeCounty
04-21-2012, 07:46 AM
I hate the white hot theme I was hoping for black this time :mad: they probably do have a lot of promotional white hot **** remaining from last year and they will again at the end of this year as well as all their gear sucks -_-. At least I won't have to change my sig :P

unleashthebeast
04-21-2012, 12:19 PM
Sounds awesome, I cant wait either. Last year was awesome as well though, everyone in the main forum *****ing was the best part :laugh2:.

Heater wouldn't it be easier for you if we voted on an idea first then you made it, instead of you making multiple sigs and then we choose? Idk, that just seems like a lot more work. Whatever is easier for you man, since you are being nice enough to do this for us. I think a sig with Wade-Lebron-Bosh-Chalmers-Haslem and Coach Spo would be the best, but if it was just one player I think a kick *** Wade sig would be awesome.

MTL_123
04-21-2012, 01:17 PM
damn thos white jerseys are sick i wish thos and the all black jerseys were our jerseys all the time. White is home and black is away to sick.

MTL_123
04-21-2012, 01:19 PM
Nerver fear.......heater is....... :laugh2: !

Alright biotches, im going to try to fix something up for you guys early next week. I havent used editing software for a while so please have some patience.

What I would like and I hope most of you agree, is to have ONE sig for ALL of us to rock during the entire playoffs. The reasons being

A) Making several sigs takes time. And i would like to have the sig up and ready by the playoffs.

B) Everyone rocking the same sig and avatar looked AWESOME last year. You couldnt distinguish one poster from the other

C) It annoyed the living crap out of Bulls fans :D

I know you guys want to read "God these Heat fans are do annoying, wtf is up with that White Hot ****!"

So yea fellas, Ill keep you posted.

lol must. Cant wait !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

CHANGO
04-21-2012, 01:30 PM
Yeahhh let's bring some ideas with themes etc... And then someone make a thread with a poll so the HEAt posters can vote for the best themes there.

Marlin234
04-21-2012, 06:59 PM
Haha, that sounds like a great idea. I say make a sig of the big 3. Then a sig of the big 3 individually. Then after each game we could change the sig to either of the big 3 that we think was MVP of the game all the way thru the playoffs

unleashthebeast
04-22-2012, 07:06 PM
Regardless, we need to make sure that we figure this stuff out soon guys :nod:

MJ-BULLS
04-23-2012, 12:45 AM
How many times have you guys had this white hot campaign?

Wade>You
04-23-2012, 01:15 AM
How many times have you guys had this white hot campaign?4th time IIRC.

Starting from Wade's rookie year:
Back in black
The red zone
White hot
White hot
(missed playoffs)
Back in black
White hot
White hot

gotoHcarolina52
04-23-2012, 01:52 AM
2004 - Back in Black (http://i43.tinypic.com/20s6dzt.jpg)
2005 - Red Zone (http://www.nba.com/media/heat/cover0405_redzone_logo.jpg)
2006 - White Hot (http://www.nba.com/media/heat/cover0506_whitehot_labamba.jpg)
2007 - White Hot (http://www.nba.com/media/heat/wh_logo_070419.jpg)
2008 - N/A
2009 - Black is Back (http://cache.nba.com/media/heat/612_bib_090413.jpg)
2010 - Black is Back (http://30.media.tumblr.com/tumblr_l13sa73XuP1qbu60io1_500.jpg)
2011 - White Hot (http://www.nba.com/heat/photos/600_whitehotlogo_110408.jpg)
2012 - White Hot (http://www.nba.com/heat/photos/whitehotheatweek600_120421.jpg)

MJ-BULLS
04-23-2012, 04:12 AM
4th time IIRC.

Starting from Wade's rookie year:
Back in black
The red zone
White hot
White hot
(missed playoffs)
Back in black
White hot
White hot

ah i see, so i guess were not the only ones to do the same campaign multiple times.