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new york blue
04-18-2012, 12:15 AM
N.B.A. Takes a Look at Jersey Sponsorship
By RICHARD SANDOMIR
Published: April 17, 2012


Six mannequin torsos — three wearing Chicago Bulls jerseys and three with Boston Celtics jerseys — sat on tables in front of N.B.A. owners in a meeting room at the St. Regis hotel in Manhattan.

The jerseys were unlike any that the Bulls and the Celtics wear. All had a corporate name or logo — and were sartorial harbingers of the N.B.A.’s future.

http://www.nytimes.com/2012/04/18/sports/basketball/nba-takes-a-look-at-jersey-sponsorship.html?_r=1&hp

The last thing the NBA needs is more commercialism. I thought they just shortened the season as a way to settle out their financial issues.

They then clearly let greed get the best of them so that we can we can watch a Rose-less Bulls play a Kobe-less Lakers since they stacked the season so brutally that almost every top-level team is missing one of their stars.

I think that that the NBA "brain trust" just assumes that fans are idiots... The last thing that I want to see is my team running up and down the court branded like some refugees from a college bowl game. :facepalm:

The Final Boss
04-18-2012, 12:31 AM
No thanks. That's all.

bholly
04-18-2012, 12:31 AM
The stupid thing is pretending this is going to stop anyone watching. It isn't. You claim it is, just like everyone claimed nobody would watch after the lockout, but that's just such a stupidly hollow threat.

This wouldn't cost the owners anything, and would make them significant money. I don't like it either, but for them it's a winner.

xk4
04-18-2012, 12:38 AM
I'd kill to see a picture, so I could really start raging. All an I can right now is be sad.

imagesrdecievin
04-18-2012, 12:41 AM
This was a major letdown, I wholly expected some sort of bone headed play from JaVale McGee upon reading the title of this thread.


As for logos on jerseys - I could care less as long as the owners agree to split the profits equally.

Becks2307
04-18-2012, 12:41 AM
this is def going to happen too much money in it

xk4
04-18-2012, 12:43 AM
The stupid thing is pretending this is going to stop anyone watching. It isn't. You claim it is, just like everyone claimed nobody would watch after the lockout, but that's just such a stupidly hollow threat.

This wouldn't cost the owners anything, and would make them significant money. I don't like it either, but for them it's a winner.

The really stupid thing, is we as fans could actually squash this.

But complacency and laziness will win out, like they always do. Modern world is lame like that.

new york blue
04-18-2012, 06:29 PM
The stupid thing is pretending this is going to stop anyone watching. It isn't. You claim it is, just like everyone claimed nobody would watch after the lockout, but that's just such a stupidly hollow threat.

This wouldn't cost the owners anything, and would make them significant money. I don't like it either, but for them it's a winner.

I agree that boycotts are not the answer. You are right to say that no one will stop watching any sport over over-commercialization. But you might be able to embarass the league into not doing it. You know, have a contest with the dumbest possible logos, put it on a blog, link to the league sites, a little ad-busting theater. What would happen if fans went to game with shirts parodying the ads. All sorts of possibilities for online (and off) guerilla theater.

smith&wesson
04-18-2012, 06:43 PM
Cant wait to see jvc on the front and back of every jersey instead of th team name like soccer :facepalm:

BIG worm
04-18-2012, 06:47 PM
whos gonna buy one of those tacky *** jerseys though?

Mr Costanza
04-18-2012, 06:55 PM
whos gonna buy one of those tacky *** jerseys though?

Who cares? The advertising profits will outweigh the jersey sale loses.

It works for the epl, why not other sports?

BIG worm
04-18-2012, 07:01 PM
i think it makes the league look weak and desperate.

kozelkid
04-18-2012, 07:01 PM
whos gonna buy one of those tacky *** jerseys though?

Yet, somehow, Messi's "tacky ***" Barcelona jersey that has "Unicef" across is probably the highest selling jersey in the world in all of sports.

ManningToTyree
04-18-2012, 07:02 PM
It is inevitable :sigh:

The goods
04-18-2012, 07:13 PM
That's a stupid idea,I hope it doesn't happen.

The goods
04-18-2012, 07:14 PM
next it'll be brand named logos all over the court

bholly
04-18-2012, 07:21 PM
I agree that boycotts are not the answer. You are right to say that no one will stop watching any sport over over-commercialization. But you might be able to embarass the league into not doing it. You know, have a contest with the dumbest possible logos, put it on a blog, link to the league sites, a little ad-busting theater. What would happen if fans went to game with shirts parodying the ads. All sorts of possibilities for online (and off) guerilla theater.

When has that ever worked for anything, though? Everyone is trying to make this big principled stand with big talk now, and that's great and I like that people oppose this, but the league knows deep down eventually they'll just get over it and go back to watching basketball. The league will just wait it out. Bad PR for a while, and then after that the fans get used to it and things go back to normal except for that the league is making a whole new pile of advertising money.

There's already advertising on the courts, all over the basket structure, all around the court, all over the inside of the arena, in the arena names, all over the broadcasts, coming out of the announcers mouths ('The KFC Bucket Chart', or 'JEEP Drive of the Game' in Philly, for example). Hell even events are named after advertising - remember the Sprite Rising Stars and the Kia Slam Dunk Contest in which the brought a ****ing car onto the court? And nobody watches any less because of it - they practically lap it up. People would probably choose not to have it if they could, but it doesn't make enough of a difference for anyone to complain or adjust their viewing habits or anything.
Adding a patch to the jerseys, on top of all that stuff, is the kind of thing that's going to get noticed at first and people are going to pretend they're outraged (and might actually be), but they're going to get used to it and stop caring really quick, and the league knows it.

The NBA will outlast the embarrassment campaign. The only extent to which a business feels embarrassment is the extent to which the bad PR might affect their bottom line, and the NBA knows in this case it won't.

mjt20mik
04-18-2012, 07:30 PM
I really want to see a photo. If it's like the futbol jerseys, I don't think it would be too bad.

JasonJohnHorn
04-18-2012, 09:35 PM
whos gonna buy one of those tacky *** jerseys though?

People buy tacky NASCAR jackets branded with digusting brand logos on them... sad but true!

It advertising and it works. I don't care to the the floor cluttered with this $#!T, but I can certainly see it happening.

bholly
04-18-2012, 11:26 PM
whos gonna buy one of those tacky *** jerseys though?

1) People all over the world buy sports jerseys with advertising on - ever seen an association football jersey?
2) What makes you think they couldn't just sell them without the advertising?

Becks2307
04-18-2012, 11:31 PM
When has that ever worked for anything, though? Everyone is trying to make this big principled stand with big talk now, and that's great and I like that people oppose this, but the league knows deep down eventually they'll just get over it and go back to watching basketball. The league will just wait it out. Bad PR for a while, and then after that the fans get used to it and things go back to normal except for that the league is making a whole new pile of advertising money.

There's already advertising on the courts, all over the basket structure, all around the court, all over the inside of the arena, in the arena names, all over the broadcasts, coming out of the announcers mouths ('The KFC Bucket Chart', or 'JEEP Drive of the Game' in Philly, for example). Hell even events are named after advertising - remember the Sprite Rising Stars and the Kia Slam Dunk Contest in which the brought a ****ing car onto the court? And nobody watches any less because of it - they practically lap it up. People would probably choose not to have it if they could, but it doesn't make enough of a difference for anyone to complain or adjust their viewing habits or anything.
Adding a patch to the jerseys, on top of all that stuff, is the kind of thing that's going to get noticed at first and people are going to pretend they're outraged (and might actually be), but they're going to get used to it and stop caring really quick, and the league knows it.

The NBA will outlast the embarrassment campaign. The only extent to which a business feels embarrassment is the extent to which the bad PR might affect their bottom line, and the NBA knows in this case it won't.


this this this this

one thing though that makes this a bit different to soccer.

In europe the teams don't have their team name on the jersey so there is actually space for a sponsor and for some teams the sponsor even becomes engrained in the history of the team "carlsberg for liverpool" "sharp for united" "pirelli for intermilan etc etc"

how will they fit "bulls and coca cola" without it looking horrible?

John Walls Era
04-18-2012, 11:34 PM
Just as long as it doesn't cover the whole jersey. Maybe a small crest or something. We all know Stern is going to approve of this eventually.

RaiderLakersA's
04-18-2012, 11:39 PM
Nothing surprises me any more. Nothing. :(

eibbor
04-18-2012, 11:47 PM
Nothing surprises me any more. Nothing. :(

this


It IS a business and it IS about making money. Like it or not money makes the world go round and keeps the league alive.
The NBA would put an image of Mac n Cheese on the *** of players shorts if Kraft paid enough. Laugh if you want... Sad but true.

xk4
04-19-2012, 12:01 AM
It IS a business and it IS about making money. Like it or not money makes the world go round and keeps the league alive.

We already put up with a lot of advertising. Plugs like "Ford Keys to the game" are annoying, but it doesn't really damage the integrity of the game.

Turning players into walking billboards, that's where I draw the line. It's an embarrassment, I don't care what other leagues already do it.

eibbor
04-19-2012, 12:09 AM
We already put up with a lot of advertising. Plugs like "Ford Keys to the game" are annoying, but it doesn't really damage the integrity of the game.

Turning players into walking billboards, that's where I draw the line. It's an embarrassment, I don't care what other leagues already do it.

Don't get me wrong here.. I agree with you.

In the end it is always going to be about the money though.

new york blue
04-19-2012, 05:26 PM
Yet, somehow, Messi's "tacky ***" Barcelona jersey that has "Unicef" across is probably the highest selling jersey in the world in all of sports.

Messi has made a two-year committment to be a UNICEF ambassador.


“I know there are a lot of children that have diseases, many that don’t have an education, many that don’t have good nutrition. I am ready to do everything I can to help them in my collaboration with UNICEF,¨ said the newly minted Goodwill Ambassador.

“We are very proud and very excited to welcome you to the UNICEF family,” Director of Private Fundraising and Partnerships Philip O´Brien told Mr. Messi, speaking on behalf of Executive Director Ann M. Veneman. “This is a commitment you are making not to UNICEF, but to children,” he added.

http://www.unicef.org/infobycountry/spain_52997.html

Also, the Barcelona club pays UNICEF $2 million a year. So I would not quite lump him in with those in it for a quick buck.

new york blue
04-19-2012, 05:35 PM
When has that ever worked for anything, though? Everyone is trying to make this big principled stand with big talk now, and that's great and I like that people oppose this, but the league knows deep down eventually they'll just get over it and go back to watching basketball. The league will just wait it out. Bad PR for a while, and then after that the fans get used to it and things go back to normal except for that the league is making a whole new pile of advertising money.

There's already advertising on the courts, all over the basket structure, all around the court, all over the inside of the arena, in the arena names, all over the broadcasts, coming out of the announcers mouths ('The KFC Bucket Chart', or 'JEEP Drive of the Game' in Philly, for example). Hell even events are named after advertising - remember the Sprite Rising Stars and the Kia Slam Dunk Contest in which the brought a ****ing car onto the court? And nobody watches any less because of it - they practically lap it up. People would probably choose not to have it if they could, but it doesn't make enough of a difference for anyone to complain or adjust their viewing habits or anything.
Adding a patch to the jerseys, on top of all that stuff, is the kind of thing that's going to get noticed at first and people are going to pretend they're outraged (and might actually be), but they're going to get used to it and stop caring really quick, and the league knows it.

The NBA will outlast the embarrassment campaign. The only extent to which a business feels embarrassment is the extent to which the bad PR might affect their bottom line, and the NBA knows in this case it won't.

I don't know if everybody is quite that cynical. I stopped watching the slam dunk contest after they put the Kia car on the court. I would not stop watching NBA games over the label, but I think it would be worth putting up a fight.

Take a look at what Jonah Peretti did to Nike...

http://depts.washington.edu/ccce/polcommcampaigns/peretti.html
http://urbanlegends.about.com/library/weekly/aa022101a.htm

Kucka
04-19-2012, 06:08 PM
I could really care less that people keep shoving ads in your face, its nothing new. Add some logos to the jerseys then decrease the commercial times to maximize the exposure of the jersey logos.

Personally as long as there is basketball to be played I am content.

xk4
04-19-2012, 07:08 PM
I could really care less that people keep shoving ads in your face, its nothing new. Add some logos to the jerseys then decrease the commercial times to maximize the exposure of the jersey logos.

Personally as long as there is basketball to be played I am content.

I would stitch the adds on myself if I believed it would cut down on commercial time. But they will never get rid of tv timeouts. They make a ****ton of money by stretching 48 minutes of basketball into 4 hours of tv.

The only thing that will change is we'll get super long closeups of players torsos once in a while

bholly
04-19-2012, 09:12 PM
Messi has made a two-year committment to be a UNICEF ambassador.


“I know there are a lot of children that have diseases, many that don’t have an education, many that don’t have good nutrition. I am ready to do everything I can to help them in my collaboration with UNICEF,¨ said the newly minted Goodwill Ambassador.

“We are very proud and very excited to welcome you to the UNICEF family,” Director of Private Fundraising and Partnerships Philip O´Brien told Mr. Messi, speaking on behalf of Executive Director Ann M. Veneman. “This is a commitment you are making not to UNICEF, but to children,” he added.

http://www.unicef.org/infobycountry/spain_52997.html

Also, the Barcelona club pays UNICEF $2 million a year. So I would not quite lump him in with those in it for a quick buck.

This. Of all the sponsorship deals in all the world, criticizing the one where the money went from the team to the charity is really dumb.

Heatcheck
04-20-2012, 10:13 AM
the point is, that there is a logo for a company on the jersey that is not his own and it still sells. people will get over it, its not that big a deal.

new york blue
04-20-2012, 10:33 AM
This. Of all the sponsorship deals in all the world, criticizing the one where the money went from the team to the charity is really dumb.

Agreed, but even this one has gotten a bit complicated. Barcelona, Messi's teams has decided to rent its shirt and stadium to Qatar. They are still paying UNICEF, but have moved the UNICEF logo to the back.


Barcelona Changes Jerseys and Its Values

Hardly. Barcelona will reap $232 million over five years to carry the Qatar Foundation name on its shirt front and in its stadium.

http://www.nytimes.com/2011/09/28/sports/soccer/28iht-soccer28.html

MrfadeawayJB
04-20-2012, 10:34 AM
i think it makes the league look weak and desperate.

yeah just like the WNBA

new york blue
04-21-2012, 08:29 PM
Not desperate, just a little too greedy for my taste.

k.smith904
04-22-2012, 01:05 PM
"Now lets get to the Radioshack starting lineup on the Tmobile pregame show for YOUR Chicago Bulls, brought to you by Citigroup."

Wade>You
04-22-2012, 01:20 PM
The NBA is such a joke.

I thought the NBA's money problems were over when they transferred millions from the players and certain owners over to the bad owners and the league?

I guess these pigs can't hide their true form.

xk4
04-22-2012, 04:03 PM
"Now lets get to the Radioshack starting lineup on the Tmobile pregame show for YOUR Chicago Bulls, brought to you by Citigroup."

ahaha:laugh:

My favorite is Sacremento, "here are YOUR Kings"
can't help but think of the Holy Grail bit. http://www.youtube.com/watch?v=GS_1bzaj2fw

gcoll
04-22-2012, 04:21 PM
Who cares?