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View Full Version : LeBron's First Title Could Boost Nike's Revenue By $4 Billion



JordansBulls
05-19-2011, 12:38 PM
http://www.bloomberg.com/news/2011-05-19/lebron-conquers-kobe-in-china-with-nba-title-giving-nike-4-billion-boost.html



LeBron James’s first National Basketball Association championship would help add $4 billion in revenue from China for Nike Inc. (NKE), according to the first sports marketing employee in the country for the world’s largest sporting goods maker.

Adding a championship to a basketball resume that includes an Olympic gold medal in Beijing and two NBA Most Valuable Player awards is imperative for James, the 26-year-old Miami Heat forward, to achieve the marketing might of fellow Nike endorsers Michael Jordan, who won six titles with the Chicago Bulls, and Kobe Bryant, a five-time winner with the Los Angeles Lakers.

“LeBron is white-hot with the Chinese basketball-loving youth, but his popularity and influence outside of that circle is limited,” said Terry Rhoads, who left as Nike’s China sports marketing director in 2002 after eight years to form Shanghai- based Zou Marketing. “One reason is the lack of titles.”

Nike posted $1.96 billion in sales from China, the world’s most populous nation, in the 12 months through January. Rhoads said a “solid part” of that stems from basketball, without being more specific. A championship for James would allow him to take over for the 32-year-old Bryant as the company’s face in China, where Rhoads said it’s “easy to see” Nike’s revenue reaching $6 billion by 2020.

James earns about $30 million annually from endorsements with companies that include Nike, which counts China as its second-largest market behind the U.S.; McDonald’s Corp. (MCD), the world’s largest restaurant chain; and Coca-Cola Co. (KO), the world’s largest soft-drink maker.

“If Kobe isn’t the king with Chinese consumers, LeBron could take over and continue to power Nike’s stronghold on China basketball,” Rhoads said in an e-mail.

James said a championship is his goal, no matter how it might help sponsorships.

“It would do everything for me, as far as an individual standpoint,” James told reporters before last night’s Game 2 of the Eastern Conference finals against the Bulls in Chicago. “I don’t care what it does marketing-wise. My marketing statement was in place for me as a professional.”

The best-of-seven series moves to Miami May 22 after the Heat won 85-75 in Chicago last night to tie the best-of-seven series at one game apiece.

Hustlenomics
05-19-2011, 12:57 PM
the fix is in

John Walls Era
05-19-2011, 12:59 PM
Here comes the "rigged" comments.

justinnum1
05-19-2011, 01:03 PM
:)

Strumpy
05-19-2011, 01:04 PM
Cha-ching!

davids22
05-19-2011, 01:16 PM
z0mg rigg3d

ManRam
05-19-2011, 01:22 PM
So now Nike is into "fixing" outcomes?

giants73756
05-19-2011, 01:23 PM
Sounds rigged

Sly Guy
05-19-2011, 01:24 PM
LoL, people in China still like him? Well, I guess they don't speak English over there so they don't understand what a douche he's become.

34Dayz
05-19-2011, 01:25 PM
Everyone knows Nike & Jordan run the NBA from the shadows...

Chill_Will_24
05-19-2011, 01:26 PM
The league gets a cut of that btw... i think Stern knows that

Pierzynski4Prez
05-19-2011, 01:36 PM
Everyone knows Nike & Jordan run the NBA from the shadows...

Is that you HellCrooner?

flclfanman
05-19-2011, 01:41 PM
Did everybody foward this thread to Stern? :rolleyes:

gilly
05-19-2011, 01:56 PM
Everyone knows Nike & Jordan run the NBA from the shadows...

So much so that they let Adidas make the jerseys.

TheRunKiller
05-19-2011, 02:48 PM
dont care because lebron won't ever win a title

kntresistheheat
05-19-2011, 03:49 PM
dont care because lebron won't ever win a title

I hope your being sarcastic? You yourself don't believe that!

OnslaughtXX6
05-19-2011, 04:00 PM
dont care because lebron won't ever win a title

That was an unbelievably stupid comment.

nickdymez
05-19-2011, 04:07 PM
lol@ callin someone stupid because they arent on Lebrons balls....

stawka
05-19-2011, 04:16 PM
DaH leegue iZ gosTa bE RiGGed now BruZzzZz

godolphins
05-19-2011, 04:18 PM
lol@ callin someone stupid because they arent on Lebrons balls....
That's not the reason

MagicHero3
05-19-2011, 04:27 PM
what first title? hes not even in the finals yet

ne3xchamps
05-19-2011, 04:41 PM
the fix is in

yep. I bet stern gets some of that money if lebron wins. wonder who will win this year??:confused:

Double_R
05-19-2011, 04:46 PM
That was an unbelievably stupid comment.

Tyler the Creator living in South Beach, haha. Seriously with that location, do you work for Suns?

JasonJohnHorn
05-19-2011, 04:47 PM
Too bad for Nike, he wont be winning one for a few years.

Shark
05-19-2011, 04:48 PM
Wow I am so happy for LeBron. I think myself and the rest of the entire world can say "You are the best LeBron!"

Insert *Make Fart Sound with Mouth*

Who the hell cares!

What would be great is if all the reports are true about there being a lockout. That means if Miami doesnt win a championship this year, then if the lockout happens next year and if they miss the entire season then they start back up in 2012-13 and by then Wade will be 31, LeBron and Bosh will be 28, so Wade will be too old yay! Oh and thats not my personal thinking, according to a bunch of morons on these forums, after Garnett, Pierce and Allen won the title at age 30-31, everyone calls them too old, same with Bryant, saying they are all too "old" so I guess Miami will be too "old" in 2 years.

Good Luck Miami fans, break a leg out there(no seriously please do)

zo649117
05-19-2011, 05:38 PM
Haters!

Bruno
05-19-2011, 05:55 PM
That's a nice payday.

ne3xchamps
05-19-2011, 10:08 PM
Wow I am so happy for LeBron. I think myself and the rest of the entire world can say "You are the best LeBron!"

Insert *Make Fart Sound with Mouth*

Who the hell cares!

What would be great is if all the reports are true about there being a lockout. That means if Miami doesnt win a championship this year, then if the lockout happens next year and if they miss the entire season then they start back up in 2012-13 and by then Wade will be 31, LeBron and Bosh will be 28, so Wade will be too old yay! Oh and thats not my personal thinking, according to a bunch of morons on these forums, after Garnett, Pierce and Allen won the title at age 30-31, everyone calls them too old, same with Bryant, saying they are all too "old" so I guess Miami will be too "old" in 2 years.

Good Luck Miami fans, break a leg out there(no seriously please do)

That would be a ***** for miami wouldn't it? :laugh2:

knicks4life33
05-19-2011, 11:44 PM
30 million a year for endorsments a year and he had a show for charity to decide where he was going where he coulda donated that penny out of his pocket

netsgiantsyanks
05-19-2011, 11:53 PM
let the knee cap shattering ensue.

JB0B0
05-20-2011, 04:00 PM
Nike's revenue would have increased tremendously if he chose NY or Chicago over Miami. Therefore, there's no fix.

wjmoffatt
05-20-2011, 04:16 PM
Better not be trying to change this OKC dynasty upon us!

Sadds The Gr8
05-20-2011, 04:35 PM
rigged

34Dayz
05-20-2011, 04:41 PM
http://www.youtube.com/watch?v=u7lMXXaUaIo

They Already Won. ;)

jockrider
05-20-2011, 04:42 PM
LoL, people in China still like him? Well, I guess they don't speak English over there so they don't understand what a douche he's become.

or maybe they aren't petty jealous sports fans?

12evolution 9
05-21-2011, 01:01 AM
LoL, people in China still like him? Well, I guess they don't speak English over there so they don't understand what a douche he's become.

you should also be thankful they cant laugh at all the LEBRON haters...like you

12evolution 9
05-21-2011, 01:07 AM
Better not be trying to change this OKC dynasty upon us!

sorry folks of OKC... not happening