View Full Version : RCR talking with Budweiser?

04-21-2010, 12:18 PM
Kevin Harvick, in the last year of his contract with Richard Childress Racing, is without a sponsor. Harvick is negotiating with RCR to find a new sponsor and stay with the company, according to a source. Harvick has been with RCR since he succeeded the late Dale Earnhardt in 2001. A source said discussions between RCR and Budweiser, in its last season with Richard Petty Motorsports' #9-Kasey Kahne, have taken place. Kahne signed last week a deal with Hendrick Motorsports to replace Mark Martin in 2012 and drive a car to be determined by team owner Rick Hendrick in 2011.(


05-07-2010, 02:20 PM
I wish Harvick and Budweiser would go with Stewart-Haas. Would be a big boost for that organization.

I agree but it sounds like Harvick is set to re-sign soon with RCR according to Jayski's.


By the way I love your sig. Too funny.

05-08-2010, 09:15 AM
Pretty big news for RCR. This time last year it seemed like Harvick would be leaving, and getting Budweiser and Harvick for next year would be quite the coup.

05-16-2010, 02:28 PM
Pretty big news for RCR. This time last year it seemed like Harvick would be leaving, and getting Budweiser and Harvick for next year would be quite the coup.

I was hoping the Bud was going to stay with Kahne when he made his move to join Hendricks

06-07-2010, 07:17 AM
Harvick and Richard Childress Racing (http://hartfordauto.thehartford.com/Hartford-RCR-Racing/Drivers) go hand in hand to the cup this year!

08-12-2010, 10:18 AM
Latest on Budweiser to RCR: UPDATE: Sources tell [ESPN's Marty Smith] Kevin Harvick will have a split sponsorship on the #29 in 2011, and Budweiser will be on the car in the majority of points races, as well as the two exhibition events. There are still some hurdles to jump to get the Bud deal done. RCR had no comment when [Marty] asked them about it. Budweiser, either. Budweiser and Harvick are a good match. His edgy personality fits the brand well. He meshes with the no-nonsense good ol' boy, red label demographic. I'm told Harvick did himself a huge favor with the way he conducted himself in Victory Lane at the Shootout in February -- beer in hand while saying and doing the right things in front of the company's new management.(ESPN.com)(8-7-2010)


08-12-2010, 10:19 AM
2nd UPDATE: Officials with Anheuser-Busch and Richard Childress Racing are close to finalizing a sponsorship package that would put the popular Budweiser beer brand on the team's #29 Chevy with driver Kevin Harvick beginning in 2011, sources said. An announcement is expected to come within the next week. Budweiser currently sponsors the # 9 Ford of Richard Petty Motorsports driver Kasey Kahne. Kahne will drive for Red Bull Racing in 2011 and is slated to move to Hendrick Motorsports in 2012, where he will replace veteran Mark Martin in Hendrick's # 5 Chevy. Budweiser, which has a long history in NASCAR, is not expected to remain at RPM. "Budweiser has decided to go in another direction with regard to its driver/team sponsorship and will announce those plans in the very near future," Mark Wright, Vice President, Media, Sports & Entertainment Marketing for Anheuser-Busch, Inc., said in a statement provided by the company. "We enjoyed our three-year relationship with Kasey Kahne and wish him all the best in the future."


08-12-2010, 02:28 PM
Harvick is a good choice for Budweiser. Kasey Kahne doesn't strike me as a beer drinker, especially a Bud guy. I was shocked they went with him in the first place. He looks more the Sam Adams or Guiness type if anything.

More like root beer maybe.

08-13-2010, 01:28 AM
Kahne had a chance to become a poster boy of racing, though. He's got a look that appeals to women, and can win races. Didn't work out for Bud, sadly.