Like us on Facebook


Follow us on Twitter





Results 1 to 12 of 12
  1. #1
    Join Date
    Feb 2009
    Posts
    6,307
    vCash
    1500

    Pelicans to play in "Smoothie King" Center

    http://espn.go.com/nba/story/_/id/10...ie-king-center

    The New Orleans Pelicans will announce on Thursday a 10-year naming rights deal that will result in their home being called the Smoothie King Center.

    Financial terms of the deal with franchisor Smoothie King, which has 675 stores in the U.S., South Korea and Singapore, were not being disclosed. The company has about 75 employees working at its New Orleans headquarters.

    "Our mission is to invest locally, regionally, nationally and internationally," said Tom O'Keefe, Smoothie King's president and COO. "This deal satisfies all those goals."

    Smoothie King will get its logo all over the arena and have two kiosks that will serve smoothies at the venue's events. O'Keefe said the areas will not only serve as a retail experience, but also hope to lure new franchisees.

    The entrance will feature two 20-foot high Smoothie King cups that will be in place in time for next weekend's NBA All-Star Game. The company's logo will also be on the roof of the arena.

    O'Keefe said the deal took a long time to put together because the company wanted to be seen as athlete friendly. To pass muster, the company tested all of its ingredients to make sure it was compliant with what athletes in all leagues could ingest. O'Keefe said a few ingredients, which made up less than 1 percent of Smoothie King's $160 million in systemwide sales last year, were eliminated from the companies menu.

    Although the state of Louisiana owns both this arena and the Superdome, whose naming rights were sold to Mercedes-Benz, the marketing teams of Pelicans and Saints owner Tom Benson consummated both deals.

    Pelicans President Dennis Lauscha said such a deal had been a "gigantic'' piece of owner Benson's business plan since he bought the long-struggling small-market franchise from the NBA in the spring of 2012.

    "Finding a naming rights partner was key to the long-term financial viability of this franchise in this market,'' Lauscha said.

    Team officials said there were "two or three'' other candidates for a naming rights deal, but that Smoothie King's interests seemed most aligned with the Benson's goals of promoting the business climate in his home state.

    "There's no more perfect story to say how businesses can root themselves in New Orleans and grow,'' said Rita Benson LeBlanc, Benson's granddaughter and a part owner of the Pelicans and Saints. She added that the agreement is "a testament to how New Orleans has recovered (from Hurricane Katrina) and how Louisiana is redefining itself as an economic development engine.''

  2. #2
    Join Date
    Aug 2008
    Location
    Australia
    Posts
    7,900
    vCash
    1500
    They did it, they topped the Pelicans....

  3. #3
    Join Date
    Feb 2009
    Location
    Allentown, PA
    Posts
    7,066
    vCash
    1500
    Pretty awesome actually imo. Like Sleep Train Arena in Sacramento, it's cool to see something other than a multinational corporate giant with naming rights.
    2014 Adopt-a-Packer: Micah Hyde

  4. #4
    Join Date
    Mar 2012
    Posts
    204
    vCash
    1500
    They are really great at naming things in New Orleans.

  5. #5
    Join Date
    Apr 2011
    Location
    New York
    Posts
    3,119
    vCash
    1500
    I used to work at smoothie king when I was 17
    My first job ever
    We Rep The City! Not A Borough.
    True New Yorkers Wear Orange And Blue

  6. #6
    Join Date
    Jul 2010
    Location
    From Way Downtown
    Posts
    10,341
    vCash
    1500

    Pelicans to play in "Smoothie King" Center

    Wow





    Grizz: Titans: UK BBall: APSU BBall:
    - MJ-BULLS

  7. #7
    Join Date
    Dec 2010
    Posts
    9,381
    vCash
    7010
    Quote Originally Posted by JLynn943 View Post
    Pretty awesome actually imo. Like Sleep Train Arena in Sacramento, it's cool to see something other than a multinational corporate giant with naming rights.
    I have started to hear the ads for Sleep Train so much in the past 6 months...is that something which got famous in the last year?

  8. #8
    Join Date
    Jul 2009
    Location
    Orlando
    Posts
    4,341
    vCash
    1500
    Honestly? Awful.

  9. #9
    Join Date
    Feb 2009
    Location
    Allentown, PA
    Posts
    7,066
    vCash
    1500
    Quote Originally Posted by sunsfan88 View Post
    I have started to hear the ads for Sleep Train so much in the past 6 months...is that something which got famous in the last year?
    no clue. I live on the east coast and I've never seen or heard of one around here.

  10. #10
    Join Date
    Oct 2009
    Location
    Windsor, Earth's Rectum (as reported by Stephen Colbert).
    Posts
    7,756
    vCash
    1500
    Quote Originally Posted by Duncan = Donkey View Post
    They did it, they topped the Pelicans....
    lol

    This is just wrong. "Smoothie King"? Next thing you know the Pistons will be playing as the Mel Farr's Superstar Palace of Domino's Pizza.
    What the eye doesn't see and the mind doesn't know, doesn't exist.
    Follow me on Twitter and I'll follow back: @JasonJHorn

  11. #11
    Join Date
    Nov 2008
    Location
    Denver
    Posts
    5,558
    vCash
    1500
    did this get a arena before KING soopers or Burger king. ??? I guess there can only be one king

    ROCK NATION!

  12. #12
    Join Date
    Dec 2010
    Posts
    9,381
    vCash
    7010
    Quote Originally Posted by JLynn943 View Post
    no clue. I live on the east coast and I've never seen or heard of one around here.
    I live in So Cal and if you listen to the radio for an hour, you will hear at least like 10 Sleep Train ads during that time.

    They are all so cheesy too. I didn't think it was actually making enough money to where it can afford buying naming rights of a NBA gym.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •