Brandon Jennings was taken out of the Bucks lineup early in the third quarter after Jrue Holiday beat him on a drive to the basket.
And the Bucks point guard did not play the rest of the way in Milwaukee's 100-92 loss to the Philadelphia 76ers on Wednesday night at the Wells Fargo Center.
Jennings was held scoreless for the first time in 281 career NBA games as he went 0 for 3 in 17 minutes.
Monta Ellis shifted over from shooting guard and played the point the rest of the way.
"This is the third time I've been benched in the second half and it hasn't been under (former coach Scott) Skiles," Jennings said after the game. "You always want to be out there to help your team.
"I don't see any all-stars in this locker room so I think everybody should be held accountable, like anybody else. There's no maxed-out players in this locker room; there's no all-stars. So don't try to put me on a pedestal and just give everybody else the freedom to do whatever they want."
Jennings said he feels he is being singled out.
"Of course," he said. "This is the third time this has happened. We had a sluggish start but we still had a chance to win it. It was there for us to take."
Asked how he would respond for the Bucks' home test against the Los Angeles Lakers, Jennings said: "It's up to him whether he's going to put me in the game or not," referring to coach Jim Boylan. "Just go with the flow."
Boylan said he was reacting to the Bucks' sluggish start to both halves and low energy.
"At the point of attack, you need to have some intensity," Boylan said. "That was a little bit lacking tonight.
"I just felt I needed to do something to try to energize our team. We played with pretty good energy toward the end of the first half, and then we came out in the second half and we were right back to how we had started the game."
The Bucks were outscored, 8-2, at the start of the second half and Jennings was pulled after fouling Holiday. The 76ers guard made two free throws for a 62-50 lead.
Milwaukee rallied for a 78-76 lead after three quarters and led by four points early in the fourth quarter before the 76ers went on a 15-0 run to take control.
"When you play that position (point guard) there comes a lot of responsibility," Boylan said. "The offense is initiated from that position. The talent at that position in this league is outstanding.
"So you have to bring it every single night, at both ends of the floor. If that's not happening, you need to do something. I just felt I needed to do something tonight, so that's what I did."
Jennings scored just four points on 1-of-15 shooting against Indiana on Friday night.
He has scored just two points on four different occasions during his NBA career but had not been held scoreless.