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  1. #1
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    A Letter to Jerry Jones

    Dear Mr Jones,

    My name is Fred. I am an avid Cowboys fan of approxiamtely 40 years. Let me tell you why. I was born in Syracuse NY and was a Buffalo Bills fan back in the early 70's as OJ Simpson was the best player that a child could watch. He was electric. Then, something funny happened. I watched a game on TV (and there weren't many on TV in those days). The Cowboys, led by Roger Staubach, came roaring back in the 2nd half of a game (my memory tells me Roger the Dodger got knocked out of the game early) to win. I was thrilled. Roger Staubach, the leader of the Dallas Cowboys, just showed me why I should dump the Buffalo Bills, my hometown team, in favor of what was to be termed later "America's Team". Anyway, you recently said it is going to get "uncomfortable" at Valley Ranch. Really? Did losing your last game get you there? Why not the last 15 or so years. Let's look at my personal history with the Cowboys so that you can gauge my level of comfort.

    I watched the Cowboys fight against the Steelers for NFL supremacy in the late 70's and early 80's, trading off Super Bowl wins (God, I hated Terry Bradshaw and Lynn Swan). I hated the Washington Redskins as they remain Dallas' chief rival (still do to this moment). In addition to Roger, I always loved Randy White, he was a beast. Anyway, I built my love for the Cowboys at that time.

    The "uncomfortableness" (sorry if that is not a word) started in the late 80's with a resounding thump as we go 1-15 (note, that one victory was against the hated Redskins). You had just bought the team recently, hired Jimmy Johnson (who I hated since he came from Miami and I a Notre Dame fan). As an owner/gm, terrific move (in hindsight). But, I wanted to see what would happen to my favorite pro football team. Well, Mr Johnson did wonderful things. He traded one player for a king's randsom. He built a process where a balanced attack and tough-mindedness resulted in a winning program. He built the team back into relovance and we go on to win two Superbowls under his leadership.

    Then, the bad things started to happen. Things became very "uncomfortable" at Valley Ranch. You parted ways with the man who was mostly responsible, from a football perspective, of creating a dynasty. Sure, as the owner, you deserve some of the credit as well. But, as an owner, you need to let the football minds run the operation. Johnson presumably wanted to remain the main football mind, which he earned. However, he leaves (or gets shown the door) as you presumably didn't like the idea of sharing in the spotlight. Then Bary Switzer takes Johnson's team and wins another Superbowl. Wow, the Dallas Cowboys are a dynasty! Not so fast.

    The late 90's and early 00's were an embarrassment. The QB's that you trotted on to the field were all jokes. Only when a stroke of luck occurs and Tony Romo falls into your lap does the team start to get better. But, horrendous moves by the GM (i.e.: you) resulted in giving up our future for players that did not have anything left in the gas tank. My goodness, as a Cowboy fanatic, I was extremely "uncomfortable".

    Fast forward to today as I don't want to talk more about the product that you, the GM, put on the field in the late 90's and early 00's. Without a football mind at the helm, we have not done well. The Dallas Cowboys, while being worth A LOT OF MONEY, are not a proud franchise any longer. Yes, they make you money, but it is very obvious that this is a business to you ONLY, and not an organization that should be playing for titles every year. Money has clouded your judgment. Yes, you spend money, but you are more interested in trying to succeed because of you. This is extremley narcissistic. You MUST get a football mind to run your team and then you can focus entirely on the ownership end in which you are fantastic.

    More on today's world, I am exceptionally "uncomfortable" every time I run into a Steelers fan as their team continues to run a good product on the field on a consistent basis and has now jumped in front of my beloved Cowboys as the team with the most Lombardi trophies. In the past, I was always secure in discussions with fans from any other teams by always having the last words "sure your team won today, but who has won the most Super Bowls?". Not the Dallas Cowboys any longer.

    Back to the present. We have a team that was in the midst of a 3-year plan, as we had been told. In comes Jason Garrett as the head coach. Not a bad move, a lot of teams wanted him. But, as a GM, you HAD to recognize that this guy shouldn't be allowed so much responsibility as he had never been a head coach of a POP Warner team, let alone America's Team. A legitimate General Manager would never had allowed that.

    Year one of the plan resulted in taking out the trash (getting rid of aging, expensive and sometimes, troublesome players). Nice moves. Garrett trying to install the "Right Kind of Guys" on this team. Positive moves.

    Year two you had the opportunity to do one of two things, improve the secondary or the Offensive Line (couldn't afford to do both). In my opinion, you did the right thing IF you truly have a 3-year plan. You went out and signed the best Free Agent CB at the time and then made a bold move to jump up in the draft and grab the best defensive player available. Beautiful, I applaud that. It was curious how you signed two individuals for the offensive line that were not at the top of their game when spending a similar amount of money on one player would have improved the offense immediately, but I digress. You also bring in a coach to help with the offensive decisions, although, this has not gone well.

    Now we are in year 3 of the plan. Please, for the love of God, or if it is more important to you, for the love of money, take care of the offensive and defensive lines. It seems that you like to see what works and then emulate that. I agree in this case. Look at what you did in year 2. You rebuilt the secondary and it appears to be a very good unit. You need to employ the EXACT same methodology for the Offensive Line (and to a lesser degree, the defensive line). Please consider signing one of the best free agent offensive linemen that are available. You know you can create cap space to make such moves (please reach out to me if you need assistance). But, if healthy, a Jake Long type would immediately improve this team. Then, you use the first pick in the draft to take the best offensive lineman, regardless of position. Then, with what you have already on the team, your offensive line would be dynamic. Your/Our quarterback would have time to throw, there would be larger holes for the running backs to maneuver. But again, I digress. Anyone that watches the game of football knows that you start building a team with strength up the middle. A football mind would know this.

    The last thing that I will say is that while I will always watch the Cowboys via any media outlet I can (either on TV, my phone, or on my computer), I am getting sick and tired of playing Monday morning quarterback. I live in Northeastern Pennsylvania so I am square in the middle of Eagle/Giant/Steeler territory so you can just imagine how "uncomfortable" it is at the "water-cooler" the next day. All of sudden, Redskin fans are crawling out of the wood-work. If I get any more "uncomfortable" I may stab one of them!

    I have wanted to go to a Cowboys game in Dallas my entire life. I have never been able to afford it as I have a family to consider and that would cost me a lot of money between the ticket, the flight, the hotel, etc.. But, if I am to spend a few thousdand dollars on a game, I would be embarrassed to see the product that you put on the field right now? I need to be comfortable going to a game in Dallas and not seeing 17,000 Steeler fans in there or 20,000 Bears fans. Talk about "uncomfortable"!!! (see stabbing comment above)

    Do the right thing Mr Jones. Instead of inserting yourself into the media process, go out and remove yourself from football operations. Hire a legitimate GM. Hire a legitmate offensvie coordinator. Remove your family from any decisions that have to do with football operations. Please, before you lose the fans that jumped on board during what they percieve as the "hey-day" of the 90's. They don't always know, like me, that there is MUCH more to the Dallas Cowboys than just the triplets and Jimmy Johson. They see the floundering of this team in the last 15 years. You will eventually lose those people to other teams. You will eventually lose revenue to other teams. In an interview recently, you were asked what would you do to a GM if they had your record over this timeframe. You said you would fire them. Please heed your words.

    Please, before it is too late, make this team relovant again. Start the process by removing yourself in favor of a legitmate GM, and let that football mind take America's Team back to dominance.

    Sincerely,

    Fred

    ps - I can be available at any point to discuss this letter or to assist your organization. I welcome your feedback.

  2. #2
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    You should send Jerry this letter. Its a long shot, but he may at least pay attention. If he does'nt get that we need to get stronger in the trenches (DL and OL) by now he never will.

    Sad to say, though, he will be GM and make all of the football decisions until he is dead.
    Last edited by C-Mac; 01-05-2013 at 11:44 AM.

  3. #3
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    Quote Originally Posted by C-Mac View Post
    You should send Jerry this letter. Its a long shot, but he may at least pay attention. If he does'nt get that we need to get stronger in the trenches (DL and OL) by now he never will.

    Sad to say, though, he will be GM and make all of the football decisions until he is dead.
    You said it man... And as long as JJ is in control Cowboys will go nowhere near Superbowl, we can accumulate as much talent and high priced stars as we want but everyone knows that Valley Ranch is a country club for NFL players. Garrett has done a pretty good job considering he has little to no authority when it comes to personnel or lineup decisions. As long as Jerry craves the spotlight Dallas is going to keep drowning. 3 week 17 winner take alls in past 5 seasons and were 0-3 yikes! Unfortunately all that mojo we had in the 90's has surely evaporated and since 2000 we are a .500 football team. Most would consider that to be AVERAGE!

  4. #4
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    It's just not his forte.... he can lie to himself that he can pull what Jimmy did....but he jsut can't. 16 years and couldn't do what Jimmy did in just a few years.... those Jimmy teams were so deep!!!!! Even the backups were so darn good. We had an allstar offensive line. Probowl QB. Probowl runningback. Probowl wide receiver. Great fullback. Great tightend. Jimmy's o-line would beat up today's o-line. They could bench 700 and chase you down. When Jimmy pulled the unbelievable miracle of turning a 1-15 team to a superbowl dynasty that won 3 in 4 years, I thought he'd be a Cowboy for life....underestimated Jerry's ego. It was so good that even Barry Switzer couldn't screw it up.

  5. #5
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    Cowboys won 3 superbowls. Alot of people credit jimmy johnson for those 3 wins. That jimmy johnson was the mastermind.

    If he was such a mastermind, im just curious has to why he couldnt replicate that success in miami, where he had full control?

    I think there relationship was more dynamic than alot of people will credit. I know what jimmy says. and i hear what jones says.

    im sure the truth is somewere in the middle.

  6. #6
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    Well for starters:

    Jerry started putting all those titles on himself after I left. He didn’t call himself general manager and president and all that stuff when I was there. He was just the owner. Because it was in my contract that I had total responsibility for all football decisions. It was in my contract, and he didn’t allow anybody to have that in their contract after I left.”
    “I was the personnel director there with the Cowboys,” Johnson said. “My pride was collecting the talent and putting together the team that won the Super Bowls.”
    http://profootballtalk.nbcsports.com...laims-a-crock/

    1. Miami and Dallas are different teams. For starters Johnson signed with Miami in 1996. The winners of the next 3 Super Bowls were Bret Favre and John Elway. Both the Packers and Broncos were good teams.

    2. He had a strained relationship with Marino

    3. Marino was the QB

    4. He did make it to the playoffs a couple times but were beat by better teams.

    5. He did draft Zach Thomas, Jason Taylor, Sam Madison and Patrick Surtain to name a few.

    6. How come Holmgren didn't lead the Browns to a Super Bowl win, why didn't Favre win in Minny, Norv Turner in San Diego, Montana in KC, Jordan in Washington, Shaq in Cleveland, Damon in Detroit, Emmitt in Arizona, Rice in Oakland, Seattle and Denver, Joe Torre in LA? It's unfair to compare and look at it like that, just because A happens doesn't mean B has too happen.

    7. Different competition, division, players, staff, weather, health, i mean the list can go on.

    8. If you're going to compare it as such then Jimmy would have to have won at least 3 championships in the same fashion in Miami for his time there to be successful.

    But it's not the prevailing idea. It's strange how Jimmy's time with the Dolphins has been cast in the failure bin. Part of that was his doing since he constantly viewed things as successes (Super Bowls, national titles) or failures (everything else). Part of it was tumultuous nature of his time - the Dan Marino dealings, Jimmy's resignation-then-return, 62-7 ...

    But let's put it in a fair perspective: Jimmy took an over-the-salary-cap team, rebuilt it, won two of the Dolphins' three playoff games in the last 15 years and drafted a defense that let Dave Wannstedt look like he knew what he was doing for a few seasons. The core of the defense - Jason Taylor, Zach Thomas, Patrick Surtain and Sam Madison - all became multiple Pro Bowl players.

    His problem was finding playmakers. But as Parcells says, you are what your record says you are. Jimmy won two playoff games. Wannstedt won one his first year after Jimmy, primarily with Jimmy's defense. So Jimmy's reign wasn't the failure it's somehow got branded. "Successful but incomplete" sounds right.
    http://weblogs.sun-sentinel.com/spor...johnson_1.html
    Last edited by thedon01; 01-06-2013 at 06:03 AM.

    "
    No Idea Why Ines Sainz Was Her assed"

  7. #7
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    I am debating on sending my letter in here with my real name in it...just to see if anyone responds. If I do send it, I will give PSD a plug so that the FO can have someone review our posts...

  8. #8
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    Fred, I love the letter but I would save the stamp because I'm sure he receives letters similar to this every week.

    I wouldn't doubt that 90% of the fans in this forum have thought about doing, I know I have but figured it would do no good. He probably wouldn't even read it. His ego is way too big!

    If you do happen to send it and he responds, please do share it.

  9. #9
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    will do.....I am likely to send it to valley ranch knowing that it will be a part of their daily bon fire, but you never know...

  10. #10
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    Jerry reads your letter, and sits it on his desk. He starts debating what it means, looks over and see's a stack of money propping his feet up.

    Turns to your letter, lights a match...poof

  11. #11
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    yes, but then there is the hope that he catches his pant leg on fire and then "poof" he makes good decisions...thus adding to the mystique of the phrase "light a fire under him"

  12. #12
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    Quote Originally Posted by Fred View Post
    yes, but then there is the hope that he catches his pant leg on fire and then "poof" he makes good decisions...thus adding to the mystique of the phrase "light a fire under him"
    I like the way you tied that together!!

    "
    No Idea Why Ines Sainz Was Her assed"

  13. #13
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    That's why I get the big money!!!

  14. #14
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    I'd send it to a newspaper. At the Cowboys, his staff would screen it and toss it out. Even Jerrry's key underlings wont' read it.

    As for Jimmy, he went to a Miami team that needed a hell of a lot of work and certainly brought more to it than the previous gurus. Miami's a poorly run organization and that's why QBs and top coaches always skip it on their tours. The real question is how many more superbowls would we have won if Jerry didn't feel the need to be warrior captain leading the troops. What in Jerry's resume screams football knowledge? He's a business guy. Jimmy already had the machinery in place, everything was running smoothly. We'd probably have gone on to win many more. We saw how bad decisions started quickly eroding what he built after he left.

  15. #15
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    I love it. IMO, Jerry aint that bad. I will concide, maybe jerry needs some help. But he is a good gm.

    Lets be honest. Jimmy did great with the cowboys. But he was not the gm. he made some great decisions, but jerry was key in building this franchise has well..

    If jimmy was the mastermind everyone says he was, explain to me, what happened in miami where he legitmently had complete control?

    Jimmy needed jones has much has jones needed jimmy.

    I know jimmy said it was him who built it. i know jones said he built it..

    the truth? im sure in the middle.

    Parcells helped build us up. but jerry was able to put the exact amount of, no this way, or no we need this to, to help us regain some respect.

    taking ware, for example.

    --------------------

    My point is, i think this team would be great if jerry laid off. i agree. i dont think we need a new gm.

    we need jerry to keep his nose out of the locker room, coaching.

    we need the buck to stop with garrett. garrett should have final roster power, to cut anyone he wants.


    we need players to fear garrett, and not be able to go to jones if they have disagreement.

    the real problem isnt jones being gm. he can have free agency. he can have the draft.

    he just needs to stop there. a hard line.

    that, to me is the real problem.

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