Personally, I think a heel rapping Cena would have been over big time and succeeded in the attitude era. I know a lot of people don't like his rap gimmick, but thuganomics cena was super over.WWE.com has published the second part of their interview with WWE Hall of Famer "Stone Cold" Steve Austin about WWE '13. During the interview, Austin was asked how John Cena would have fared in The Attitude Era.
"Yeah, had he been placed in it, and been dealt with accordingly, the John Cena you see now — the face of the franchise, the leader of the pack? Not so much," Austin admitted. "But I guarantee if you'd have gotten him face to face with 'Stone Cold' in an interview, and you know John cuts a good interview himself, if I slapped the ******* out of that son of a b****, I think we're off and running to make a lot of money.
"All he needs is to be poked and prodded in the right way. I think John Cena has a hell of a lot of fire and he needs to be in the ring with the right opponent, or the right cat, to bring that out. So in the current environment, you really don't see that in him. Place [Cena] back 10 years in the ring with 'Stone Cold'? You'd have rung the cash register, big time."