As members of the St. Louis Sports Commission, Maryville University and other associates sought to add broader appeal and increased recognition to the National Sportsmanship Awards that are held here annually, they discussed ways to capture the spirit of the honor — “class, character, selflessness and integrity” in sports.

They wanted a name for the award that could embody such lofty ideals.

They chose Stan Musial.
http://www.stltoday.com/sports/baseb...1a8891e4f.html