I'm not saying there is anything wrong with you liking JT but I find the fact that you are arguing that he wasn't the teenpop star like Bieber is hilarious. And he was not a popular artist amongst football fans back then.
By the way the CFL does have a constant fanbase just like the NFL. The NFL has done a good job of promoting the superbowl into the event it is with the commercials and the big name halftime shows that attract people who aren't really interested in football. I'm sorry but 140 million people aren't watching the Superbowl for football. Over the last 10 years the CFL has been doing the same sort of thing with the Grey Cup and it has been succesful.