EVERYBODY wants championships. All the passion, hype, emotion, etc, everything is about the championship. History remembers the champs and that's it.
It's a winner take all league and EVERYBODY wants the championship. The rest are left with sour grapes and an arsenal of opinions and statistical facts which NEVER dethrone the champs.
It's always been that way and always will be. Second place is the first loser and the fall in afterwards. Championships - that's all we care about.