By introducing an alternate jersey for the 2013 season with a script “St. Louis” on the front, the Cardinals are breaking from tradition by revisiting it.

For the first time in 80 years, the Cardinals will have a jersey that features the name of the city and not the ballclub. At a news conference this morning at Busch Stadium, the club will unveil a series of incremental changes to the home and road uniforms, and ownership will introduce a third jersey, to be worn for Saturday home games. The Cardinals are the 27th team in baseball to use an alternate jersey, leaving only the New York Yankees, Los Angeles Dodgers, and Detroit Tigers as the classic two-jersey teams.

“Yes, it’s traditional. And if you ask me should we stay in that elite company of having home whites and road grays, I would say we should, but … ” President Bill DeWitt III said. “Look at this (third) jersey. I see it and think, ‘We’ve got to wear that thing.’ ”
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I like it.