Report: Jordan Fly Wade 3 cancelled, Dwyane Wade contemplates move to Li-Ning
Dwyane Wade might be taking the summer off to heal from the wear and tear that his body endured during this past schedule-condensed NBA season, but there appears to be a little bit of business that he will have to attend to in the near future. That is because the word is out that Jordan Brand and Wade are considering parting ways this summer when Wade's contract expires.
As many sneakerheads might remember, Dwyane Wade was originally signed by Nike subsidiary Converse during his rookie season in 2003 and made the jump to Nike sister company Jordan Brand in 2009. Because of Wade's natural position and ties to the Chicago era, Michael Jordan himself saw it fit to anoint Wade as the man who would carry the Air Jordan legacy into the future. But now that is all in jeopardy with the Jordan Fly Wade 3 reportedly being cancelled and Wade looking at other optoins.
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According to a list released by Sole Collector on the Top 5 Sneaker Free Agents on Thursday, Wade was listed at #3. Sole Collector's Nick DePaula cited reasons for his inclusion on the list range from the disappointing sales of his own Jordan Fly Wade signature shoes relative to his $10 million per season deal, the lack of direction as to his role - where he has to do double duty endorsing the flagship Air Jordan and his own line - in the company and his penchant for being "sensitive to work with at times and indecisive[ness] when it comes to product feedback."
The speculation out there is that Wade is considering making a move to a Chinese shoe company like Li-Ning, with whom he has already made contact with. For the past few summers, Wade has already made strides in extending his own brand in the basketball-rich country as part of Jordan Brand, and if the reports are true, he might be now looking to cash that equity he has built up with the fans and hope they will follow him to whatever sneaker company he chooses. Wade could also decide to stay with Jordan Brand sans the Fly Wade line or maybe even join Nike alongside Miami Heat teammates LeBron James or Chris Bosh, but according to DePaula, that does not seem likley.