I think the biggest problem that "political entertainment" has is that each new pundit or host has to be more shocking than the previous guy to make a name for himself in the industry. I can remember back around '03 - '04 thinking that Bill O'Reilly was really extreme for cable news. But now he's like the voice of reason compared to Hannity and Glenn Beck. And on the flip side years ago Rush Limbaugh wasn't nearly as extreme as today. But he has to keep up with all the Rush copy cats trying to take a piece of his audience.