Shortly after 11 a.m. Wednesday, Rob Thomas, creator of the short-lived UPN/CW detective drama “Veronica Mars” tweeted that if fans would pledge $2 million by 11 p.m. Friday, April 12, Warner Bros. had agreed to put into production a “Veronica Mars” movie that would get a limited theatrical release in early 2014, and would foot the bills for marketing, promotion and distribution.
A Kickstarter campaign was born.
“The record time to $1M on Kickstarter is 7 hours. Can we top that? Can we make it there in 5? $80K to go!” Thomas tweeted excitedly as they approached the $1 million mark.
The campaign hit $1 million at 3:06 p.m. ET — just four hours after it was launched, setting a new Kickstarter record. It hit $2 million at 8:55 p.m. ET.