Sensationalism sells. Conflict sells, Sex sells, Stupid sells.
There's alot of money in stupid people.
Rush is extremely intelligent, and knows this. Like Beck, he is good at what he does
I sort of grew up listening to Rush being from a conservative family. Rush Limbaugh 20 years ago is nothing like today because he has to keep getting more and more extreme to keep the audiences attention and also to stay ahead of all the conservative copy cats of his show. He used to be very logical with people trying to take down the words Christmas from malls and other PC police criticisms. But with political news going mainstream in the last decade it's like he refused to be relegated to the back of the class which has caused him to be almost nonsensical on a regular basis.