UFC On FOX 6: TV Ratings (Overnights)
Great news for the UFC/Fox and it could even get better once the numbers are adjusted. We could easily be looking at something in the range of 4.77-5.0M.Last night’s ‘UFC On FOX 6′ event in Chicago was watched by an average of 3.77 million viewers according to the overnights.
The show also pulled a 1.8 ratings amongst adults 18-49 and 6% share of the audience according to TVByTheNumbers which allowed it to easily win the night.
Note: It should be stressed that these are just initial numbers and could well go up in the coming days. We won’t know for certain what the final ratings are until later in the week. They also only focus on the period between 8-10pm, but the main event over-ran for a further 15mins which will be factored into the final rating.
By comparison the overnight’s for December’s ‘UFC On FOX 5′ event saw an average of 3.41 million viewers, though that jumped to 4.4 million when the final numbers came through later in the week and that was hailed as a success.
So it looks like ‘UFC On FOX 6′ is on course to potentially outdo that event which would be an excellent result for the UFC and the network and starts the year of on a strong footing with both FX and Fuel TV also having produced good ratings so far this month.
Prior to the show there was some concern that fielding a flyweight title fight between Demetrious Johnson and John Dodson in the main event might have a negative effect on the ratings, but to their credit they went on to produce the ‘Fight Of The Night’ during an eventful 25 minutes of fighting and the numbers we’re seeing today suggest it wasn’t an issue.
Quinton ‘Rampage’ Jackson had the most star power on last night’s card, though as it turned out he ended up suffering a convincing decision loss to Glover Teixeira. His presence may well have had some effect on the ratings though and it will be interesting to see the half-hour breakdowns if and when they become available early next week.
Earlier in the broadcast Anthony Pettis lived up to his ‘Showtime’ nickname mixing in a cartwheel kick and a flying knee of the fence en-route to a first round body-kick KO finish against Donald Cerrone, while Ricardo Lamas offered up the bloodiest finish ever on FOX after opening up a huge cut on Erik Koch on his way to a TKO stoppage.
All in all it was an entertaining night of fights and helped expose the likes of Johnson, Teixeira, Pettis and Lamas to a wider audience which can only be a good thing given that they are all currently competing at the highest level in their respective divisions.
thats awesome. all those that watched got to see fighters they may not have known and now are interested in because of rampage as he was the draw for the casual fan.
if u like mixed martial arts check out the psd mma forum
now they have a standard to live up to. i think they'r gonna make sure to stack up each fox card from now on to continue the momentum.
I'm anxious to see the breakdown and how the ratings were impacted by Rampage and the Flyweights. All the same solid numbers by the UFC and slightly better than expected they have been on the uptick as of late.
A big reason.... No college football
The numbers went up, but not as high as I thought they would.
UFC on FOX 6 earns 4.2 million viewers, doubles all network competition in 18-49 demo
Saturday's UFC on FOX show headlined by Demetrious Johnson vs. John Dodson for the flyweight title ended up doubling everything else on network television for the night in the key 18-49 demographic.
The full numbers, which now include West Coast viewers who saw the show at 5 p.m., were a 2.43 rating and 4,219,000 viewers, MMA Fighting confirmed. The numbers were along the same lines as the Dec. 8 show, which did a 2.5 rating and averaged 4,390,000 viewers. FOX in the summer and fall usually earns about 3 million viewers in that time slot with Major League Baseball and college football.
The minor difference is probably more because the previous show went longer, giving it more time to build up the audience, but it also faced tougher competition with a Manny Pacquiao fight and the Heisman Trophy winner being announced.
Still, doing similar numbers is a positive, and a surprise to most, since there were questions regarding the marketability to the masses of putting flyweights on top. There were many who predicted that fans would tune out after seeing Rampage Jackson with 125-pounders fighting next. That turned out not to be the case. Johnson and Dodson peaked at 5.2 million viewers, ranking it as the 14th most watched MMA bout in U.S. television history based on that number. That doesn't include the Spanish language viewership on Fox Deportes that would likely move it up a slot or two.
The key seems to be the promotion during football season. UFC has scored strong numbers in four of its six FOX specials, all of which were promoted heavily during football broadcasts. The other two shows, which each did 2.4 million viewers, came in the spring and summer.
The next special is set for April 20 from the HP Pavilion in San Jose, Calif., and is headlined by UFC lightweight champion Henderson defending the title against Strikeforce champion Gilbert Melendez. It will be the first time the champion from a major defunct organization would face the UFC champion since 2008, when Pride 183-pound champion Dan Henderson faced UFC middleweight champion Anderson Silva. On paper, the idea of champion vs. champion should be the strongest main event UFC has presented on FOX since the initial Cain Velasquez vs. Junior Dos Santos heavyweight title match. The numbers for that show will indicate the power of the time of the year the show takes place.
UFC on FOX 6 show scored a 2.09 overall in the 18-49 demographic. No other network show that night topped a 1.0. Advertisers for UFC programming are usually aiming for males 18-49. The show, which sold out of all ad inventory, did a 3.01 in males 18-49 and 3.02 in males 18-34.
Ratings report: UFC sets FX viewership record with UFC 156 prelims
The UFC is on a roll right now...UFC may have had a prospective blockbuster heavyweight championship fight fall apart Saturday night with Alistair Overeem's knockout loss to Antonio "Bigfoot" Silva, but received some surprisingly good news out of the show, setting the all-time record for its largest audience ever on FX.
Saturday's UFC 156 prelims drew 1,897,000 viewers, topping the previous UFC on FX record of 1,860,000 viewers set two weeks earlier for the Vitor Belfort vs. Michael Bisping card from Sao Paulo, Brazil.
The number was a huge increase from the prelims on FX on Jan. 26 before the FOX network special from Chicago's United Center which did 1,208,000 viewers.
The largest previous audience on FX for prelims before a big show came on July 7 when the UFC 148 prelims did 1.8 million viewers. But that was to be expected, since there was more interest in UFC on that day with the Anderson Silva vs. Chael Sonnen middleweight title rematch than any day over the past two years.
This number, for a show where the top matches were Evan Dunham beating Gleison Tibau via decision and Tyron Woodley's 36-second knockout of Jay Hieron, came with no major names in the prelims and before a show that was not expected to do major pay-per-view numbers.
UFC President Dana White noted the company set the record in which three of the four fights featured debuts of former Strikeforce fighters in Woodley, Bobby Green and Isaac Vallie-Flagg.
FX, with a combination of the prelims and the movie "Iron Man 2," was the highest-rated station, beating both the networks and cable in the 18-34 demographic and finishing second in Males 18-49.
The number ended up just shy of the promotion's record for preliminary matches when bouts featuring Chad Mendes and "Cowboy" Donald Cerrone drew 2.0 million on Feb. 5, 2011, on Spike. Those were prelims before the Silva vs. Belfort middleweight title match which was estimated at doing 725,000 buys that ended up being the second biggest pay-per-view show of that year.
Strong ratings for prelims are not always an indicator the pay-per-view numbers are big. UFC 109, a show headlined by Randy Couture vs. Mark Coleman, did less than 300,000 buys on pay-per-view, but the prelims did 1.7 million viewers which was a record at the time.
The common denominator appears to be the Super Bowl weekend as two Spike records for prelims had been set the night before the game to go with this past weekend's FX record.
UFC on Fuel TV 1: 217,000 (Sanchez vs. Ellenberger)
UFC on Fuel TV 2: 197,000 (Gustafsson vs. Silva)
UFC on Fuel TV 3: 173,000 (Korean Zombie vs. Poirier)
UFC on Fuel TV 4: 211,000 (Munoz vs. Weidman)
UFC on Fuel TV 5: 111,000 (Struve vs. Miocic)
UFC on Fuel TV 6: 88,000 (Franklin vs. Le)
UFC on Fuel TV 7: 195,000 (Barão vs. McDonald)
These numbers are a joke, fuel ****ing blows ***... No hd, change the name already on add hd, or all fights on FX, keep fuel as undercard. No more facebook, ****ing cut out on me on the Watson fight...
FAV FIGHTERS- HW-Struve-JDS-D.Cormier LHW-Gustafsson -Ovince St. Preux Machida MW-Kenndey-D.Miller-Chris WeidmanWW-Condit-Rory MacDonald-Kampmann-Douglas Lima-Marquardt LW-Penn-Edgar-Jim Miller-Joe Lauzon-FW-Jung Patricio Freire BW-Torres-Dantas- Faber-Fly-Benavidez
UFC on FOX 7 TV ratings hurt by lack of NFL promotion, but still scores well
Not bad, but I'm curious to see how much of an impact the fight going over 10pm will affect the final numbers. If it gets anywhere near the 4.0, then the UFC should be real happy.The question of how important promotion of UFC events on NFL games is for the FOX network shows was answered in the affirmative Saturday night. But it's not a huge difference and the Benson Henderson vs. Gilbert Melendez lightweight title fight showed a quality UFC event will do well outside the NFL season.
Based on the fast nationals, the seventh UFC on FOX event did 3.31 million viewers and a 1.5 rating in the 18-49 demo. That number isn't far off the fast national numbers of the two previous shows. The Jan. 26 show, headlined by Demetrious Johnson vs. John Dodson for the flyweight title, including top draw Quinton "Rampage" Jackson for support, did 3.77 million viewers on the fast nationals and a 1.8 in 18-49s. The Dec. 8 show headlined by Henderson vs. Nate Diaz for the lightweight title, featuring top draw B.J. Penn, did 3.41 million viewers and 1.6 in 18-49s.
Henderson vs. Melendez was the deeper show and had a stronger main event, although lacked someone with the proven national drawing power of a Jackson or a Penn. All things being equal, it should have beaten the previous two shows because Henderson should have come off the December win over Diaz as a bigger star.
It should be pointed out key points when it comes to the fast national ratings. The first is the fast nationals only rated the show from 8-10 p.m. in all time slots. That means that most of the main event, which in this case would almost surely be the most-watched segment of the show, is not figured into the average. So the final number should be up significantly, probably in the 4 million viewer range and a rating in the mid-2s.
The second is it rates the live airing in three of the four U.S. time zones, Eastern, Central and Mountain. On the West Coast, where UFC viewership is the strongest, it rates what airs on FOX affiliates from 8-10 p.m., and not the 5-7:40 p.m. live airing.
The show had consistent growth, with the Jordan Mein vs. Matt Brown fight doing 2.59 million viewers, the Josh Thomson vs. Nate Diaz fight doing 3.18 million and the Daniel Cormier vs. Frank Mir fight doing 3.73 million.
The show finished second overall among the networks, losing to CBS, which aired a first run airing of Vegas and a replay of The Mentalist in the time slot. But in the 18-49 target demo, over the first two hours, it more than doubled second place ABC (1.5 to 0.7).
The question when it came to ratings was how much the NFL mattered when it came to promoting UFC events. Prior to Saturday night's show, UFC had aired four FOX fights during football season, all topping 4.2 million viewers. The two prior shows that aired out of football season did only 2.4 million viewers. The first was a weak marquee card (headlined by Nate Diaz vs. Jim Miller) and the second went head-to-head with the Summer Olympics. This was the first show where they had a strong lineup, featuring a title fight, out of football season.
For comparisons, the final Dec. 8 number was 4.39 million viewers for a similar length show where a five-round Henderson vs. Nate Diaz main event averaged 5.7 million. On Jan. 26, the show ended up doing 4.22 million viewers, with the Johnson vs. Dodson main event doing 5.2 million viewers.
I watch on Sportsnet in Canada. It's on Fox and Sportsnet, though I watch it on Sportsnet. No reason, just do. Sportsnet's numbers included? They show every FX, Fuel, Fox and TUF card, though TUF is on later that night, or Saturday night.
FOX UFC SATURDAY DELIVERS PRIMETIME KNOCKOUT
A peak of 4.7 isn't bad at all and the fact that there has been an increased in in viewers is a good sign.FOX UFC SATURDAY powered the network to a primetime win across key demographics this past Saturday night, including in Adults 18-49, according to Nielsen Media Research.
The seventh installment of UFC on FOX, which saw lightweight champion Benson Henderson successfully defend his title in a dramatic split decision victory over Gilbert Melendez, posted a 2.2/4 average household rating/share, with 3.7 million viewers, representing a +47% increase over last year’s comparable UFC on FOX event on May 5, 2012 (1.5/3, 2.4 million viewers). FOX UFC SATURDAY out-rated the combined averages of ABC, CBS and NBC among Men 18-34 (2.2 vs. 1.0), Men 18-49 (2.7 vs. 1.6) and Men 25-54 (2.8 vs. 2.2).
Viewership for the title bout between Henderson and Melendez peaked at a 2.7/5, with 4.7 million viewers, and posted a 2.7 in Men 18-34 and a 3.3 in Men 18-49, which would have made it the second highest rated show in those two demos for the week among all broadcast networks in prime time.
Kansas City led all markets with a 4.6/8, followed by Portland, OR (3.8/9), Minneapolis (3.6/8), Fort Myers (3.4/6), Indianapolis (3.3/6) and Greensboro (3.3/5).
After two events this year, UFC on FOX is averaging a 2.3/4, with 4.0 million viewers, which is a +10% increase in households and a +11% increase in average audience over the two-event average from 2012. Among the main male demographics, UFC on FOX is up +8% in Males 18-34 (2.6 vs. 2.4), up +16% in Males 18-49 (2.9 vs. 2.5) and up +19% in Males 25-54 (3.1 vs. 2.6) over last year.
I'm specially impressed by the increase in Males 25-54, last year they had 2.6, this year 3.1, that's a good trend.
Shogun vs. Sonnen draws remarkable ratings on FOX Sports 1
This is good news for the UFC. I mean to beat the 4 major networks on the key demos is pretty impressive. Especially when you consider all the confusion that FS1 had leading up to it's debut.FOX Sports 1 got off to an impressive debut Saturday night doing a 1.38 rating and 1.78 million viewers for the three-hour main card headlined by Mauricio "Shogun" Rua vs. Chael Sonnen based on Nielsen's fast nationals.
The rating is the key, because FOX Sports 1 was not in as many homes as FX. The company's most successful card on FX, the Jan. 19 show headlined by Michael Bisping vs. Vitor Belfort, did a 1.27 rating and 1.86 million viewers. Essentially, on its first night in existence, the UFC show, had it been in the same number of homes would have beaten the highest-rated UFC card to date on FX, an established top-tier cable channel.
The final rating will not come out until Tuesday, but is likely to vary little from the first number.
Even more remarkable was that the first night of a new station beat all four major networks on Saturday night in the key demographics, when it came to Adult 18-49 viewers as well as Males 18-34 and 18-49, the group UFC is expected to be strong in.
The show beat the usual FX prime time live card average by 49 percent in ratings and 38 percent in total viewers.
The difference is that the rating measures the percentage of the homes who have access to the station watching, meaning its a fair comparison tool for a station that is in less homes. Total viewers is an absolute number where a show on FX would have an edge because of more clearances.
It also beat, in total viewers, the average that FX delivered for prime time live shows by 50 percent in the Male 18-49 demographic.
The show beating the FX average is impressive only because it was the first day of a new station. But based on the card, it should have, because it was more heavily promoted and had a stronger lineup than most shows UFC has put on FX.
The next event will be interesting, if I'm not mistaken, this will be the only UFC Fight Night that airs on a Saturday (aside from PPV/Fox Prelims). From now on, Fight Nights will be on Wednesday nights, so how they do then will be key.
One problem I see is, the cards won't be as stacked as they were on Saturday, so I expect a bit of a drop off. In any case, if the UFC can deliver 1.0M-1-5M and continue to rule the key demos on a constant basis, FS1 should be happy and when it's time to renegotiate, the UFC will be even happier...
But there will be a drop that is expected. There were drops between the 1st and 2nd events on Fox, FX and Fuel as well. This was probably the best card that we will ever see on Fox Sports 1 so I think that Condit vs Kampmann II should do around 1.4 - 1.5 million.
Something else is that the next events don't have televised prelims on FS1 leading into the events.
But watching this event made me think how nice it would be if they could get rid of PPV altogether and televise every card.
Last edited by steelcityroller; 08-18-2013 at 11:02 PM.