"The real story is, what do the Internet reporters know? When they say Fox made a big bet on the UFC, and now it's tanking . . . it's not. It's given Fox an audience it never had before. [Research] shows 3.9 million new viewers to Fox networks in the last three months, [more] new women viewers, and UFC on Fox 1 had a higher composition of Latino viewers than the big four sports leagues."
You set the bar high at the UFC on Fox 1 card with the heavyweight title bout between Junior Dos Santos and Cain Velasquez, but it did seem as if your May 5 card was a pretty big drop-off.
"Who's hotter than the Diaz brothers now? And Nate Diaz put on an absolute show. That was a bad TV night. It was the biggest movie night of the year, with 'The Avengers.' It was Cinco de Mayo, so people went out. Plus you had the Floyd Mayweather fight. The numbers cycle up and down in sports, but we felt Diaz went out and won a big fight, and our sport makes its stars different than boxing. Mayweather was a 1996 Olympian, and now he's finally at his biggest. With our guys - like Jon Jones, who no one knew a year and a half ago - they become huge stars overnight with one great fight. [The Fox fights] aren't all going to be 10 million viewers. There are a lot of things we still need to dial in, but everybody's good with what we're supposed to be doing. If a rating is bad in another sport, do you see a writer say, 'This sport's over?' No."