ST. LOUIS - This playoff season, Blues fans can participate in the NHL Playoffs like never before. The St. Louis Blues Beard-a-thon is an opportunity for fans to grow their own playoff beard and raise money for charity. Proceeds from the 2012 St. Louis Blues Beard-a-thon will benefit the St. Louis Blues 14 Fund and Joshua Chamberlain Society.

Participants in the Blues Beard-a-thon can invite family, friends, and business associates to pledge their playoff beards. By joining the Blues Beard-a-thon, fans pledge to maintain their beard as long as the Blues remain in the playoffs. Fans who are unwilling, or unable, to grow playoffs beards can also pledge their favorite Blues player. For more information or to enroll in the Blues Beard-a-thon, please log onto

“Blues fans have always shown their passion for the team. Now, they have a chance to participate in a great hockey tradition and raise money for a great cause, ” stated Mike McCarthy, CEO, Blues/Peabody Opera House. The Blues and the Blues 14 Fund are proud to support the Joshua Chamberlain Society (JCS) through the Beard-a-thon program. The Joshua Chamberlain Society is a local organization that provides support to veterans in our area that have sustained permanent combat injuries.

All donations to the St. Louis Blues Beard-a-thon are tax deductible.