Are you hitting behind the head pin? Usually thats how the ringing 10 pin happens, by hitting the pocket behind the head pin and making the 6 pin go around the 10. Move your feet up if you, thats if you are not close to the foul line. This will make the ball turn one less rev and should not hit behind the head pin.
It looks like it, but I am not sure completely. It is very frustrating!