Comments like this show me you don't really have an idea what is going on with expansion talks:
It doesn't matter how good or bad they are right now. They have the most resources in college football right now and can use that to their advantage to always be relevant and influence their conference's decisions. They don't want a championship game because since them and Oklahoma would both be in the same division, one of them wouldn't play in the championship game and limit their chances of playing in a BCS bowl. But now, it makes it easy for both teams to make it to a BCS bowl (or playoff if that is what happens). The payouts to these games is nothing when it's shared among 12+ teams. It's all about TV exposure and when Texas isn't playing in a BCS bowl, it hurts their chances. Texas has only played in 4 BCS Bowls, while Oklahoma has played in 8 and only twice have they played in the BCS in the same year. The look at the Big 10 and see how they've had two teams play in the BCS every year since the 05-06 season. And the only reason the Big 10 expanded was to increase TV revenue for their Big 10 Network, something that wont' happen in the Big 12 with the Longhorn Network already established, preventing any conference network. Texas wants more viewers for the LHN and in order to do that they need to be making BCS bowls at a greater rate to gain exposure.
In fact, Texas' AD said this about the conference game: